I do presentations, seminars, workshops and training on Web 2 . 0 a good deal,
and there’s always a number of questions regarding Facebook and in what way companies
and agencies can grow using Facebook. Here are 10 opportunity to take
advantage of these can help improve your agency on Facebook.
1. Create a Fan Page
This is among the most obvious Facebook advertising device for most companies and
agencies. The problem is that the majority of Facebook pages will not be very effective.
You collect “fans” (whorrrre primarily your friends without really your
fans anyways) simply to ignore them. It could be a wise course of action to set up an admirer
page and book your name (you would like at least 25 fans to achieve this), but beyond
that, if you need to increase your agency with a fan page you might want
compelling and consistent content along with a clear call to action. Or you
are wasting your time.
2. Building a Group
Rather just a fan page, consider setting up a group on your agency, because it
can be broader plus more overarching. Such as, rather then requesting
people to fan Howard’s Real Estate Agency, which is rather limited included in the
appeal, consider starting Cincinnati’s Best Real estate investment Agencies being a
group. You will then be the connector you discover real estate agencies in
the city. Sure they are going to talk about other agencies, however, you will get the
benefit of awareness through bringing the neighborhood together and
facilitating. You can also periodically promote your own agency too.
3. Facebook Ads
Facebook ads is usually a easy way grow your agency. Facebook ads have a very
self-service mechanism will set up and target your ad campaign.
Facebook ads are perfect since you can start with low budgets, analyze
results and produce changes. Facebook ads also enable you to target dependant on
profile keyword phrases, to allow them to are more effective than search ads. Consider
promoting special services your agency provides like Tax Credit or
news on home loan rates.
4. Facebook Events
Consider creating a gathering on Facebook. After we had our launch party we
had almost twice the number of RSVPs through Facebook when we did through
EventBrite and non-Facebook promotion. Next time you’re hosting a big open
house or event, consider creating it as a a Facebook event to drive a car awareness.
5. Take part in a Group
Rather than design your own group you can find other established groups to
participate in. For example, for anyone who is Howard’s Housing Agency there
might often be a group for sure Estate Agencies in Cincinnati or Cincinnati Real
Estate. You possibly can get involved in these groups to produce awareness. Be cautious
not to spam (it really is annoying and unprofessional).
6. Participate on Other Fan Pages
Again, you’ve got to be careful to not ever be irrelevant and spammy, and you
don’t desire to participate on your competitors’ pages. However, you could possibly
find it valuable to sign up in other fan pages. One example is, to be a
part of any property fan page will allow you to see what consumers, who will be
also folks the fan page, are sharing through links and comments about
what they are looking for or complaints, or agencies will promote their very own
special services and events. This allows them expertise of their
target audience beyond those people who are already fans.
7. Link Inside your Other Social Accounts
There are apps that permit you to link your other social accounts directly into
Facebook including Twitter, SlideShare and YouTube. Share your other social
content on Facebook (where appropriate) to maximize value.
8. Facebook Apps
Consider creating an app for your agency. For the agency, an app where
people can share photos of their total new homes or possibly a map of homes available
might be beneficial for potential homebuyers. It is a good way to gain
exposure while proving something useful and fun.
9. Facebook Connect
Facebook connect enables you to link to Facebook directly from your blog or
blog. You can use Facebook connect with integrate with Facebook and gain
exposure and encourage your fans to share with you content on Facebook.
10. Facebook Widgets
Facebook has widgets that one could create and display on your blog. Widgets
are a terrific way to connect Facebook with the website and they are generally relatively
easy to set up. This can be the best way to enhance the variety of fans
that you may have.