Confluence.jetbrains.com

You’re already producing content. So are your competitors. Why does some of this content engage with potential customers while other content is ignored? Quality material is important, of course. Potential customers want information-heavy, engaging blogs...

What happens to content after its publication seems to vary widely.  Content maintenance is not considered exciting — and is often overlooked.  Even the term content maintenance has no commonly accepted definition. Despite its lowly status and fuzzy...

Empty Google docs. Empty editorial calendars. Empty WordPress posts. Sometimes content marketers have to deal with a lot of emptiness, and turn all that blank space into content that attracts, and engages, and converts. But no pressure, right? How...

One of the most important lessons you’ll ever learn as a marketer is this: Do more of what’s working, and less of what’s not. On a very basic level, most of us are already doing this on our sites. We find our most popular posts (or a plugin does),...

Let’s face it. Your blog is stagnating. You keep checking your traffic for signs of growth but … zip. Nada. The chart is as flat as a pancake. You desperately need to do something different, but what? Be honest – you’re baffled by all the options...