LeeFest is a music and arts festival that takes place in Kent each summer. The festival’s rebellious beginning and unique story has been of great interest to the UK press, and has given the event an inimitable atmosphere.
LeeFest’s investment in new music has seen it host major names very early in their careers; London Grammar, Bastille, Jack Garratt and Public Service Broadcasting amongst others. The festival is now rapidly growing in size and stature, and in the past couple of years has been recognised with several industry awards.
About the role
You will join a small, young and energetic team of events organisers to take over the delivery of the festival marketing strategy. Your skills and expertise will be used to build on our previous success and support the festival growth with increased ticket sales and a strengthening brand profile.
You will also work with the founders to craft a long term marketing strategy, and begin crafting a strong and efficient marketing department ready for the coming years expansion.
You will be involved in high-level creative and strategic work, agency and freelancer management, day-to-day admin and many things in-between. You will be encouraged to learn and develop your marketing skills as you work. You will experience the highs and lows of the entertainment industry, and be rewarded with an unmatched sense of achievement when you attend the festival you helped create each summer.
The Ideal Candidate
The ideal candidate will…
• Have a passion for marketing and festivals.
• Be eager to join a young, dynamic events company in its early stages of development.
• Be extremely organised, with a mind for developing efficient work processes.
• Want to develop the marketing manager role and help cultivate the marketing department of a future world-class festival.
• Be friendly, kind and a good communicator.
• Be flexible to sometimes work outside of office hours.
• Be confident and willing to take risks in the name of creativity.
• Want to use the opportunity to pro-actively learn, develop their marketing skills and knowledge.
• Be comfortable working in festival conditions (outdoors and away from home comforts in tented accommodation for seven days).
Location
Central London (Victoria) & South London (Brixton)
Time
Monday to friday full time. Flexibility in exact hours.
Start / End Date
Monday 4 Jan 2016
Finance
£18,000 to £24,000 depending on experience.
Experience / Skills
Essential skills / Qualifications / Experience
• Must have a degree (2:1 or above)
• Must have experience of working in a marketing department or agency
• Must have previously attended UK music festivals
• Must have a good knowledge of London music and arts scenes
• Must have experience running social media on behalf of a brand
• Must have experience managing budgets in excess of £20,000
• Must have experience managing agencies and freelancers
Desirable Skills / Experience
• Experience in a festival marketing department
• Experience of project management
• Experience managing a team of interns or volunteers
• Experience managing press relationships
• Experience of working onsite at live events
• Basic knowledge of Photoshop and Illustrator
• Basic HTML knowledge and WordPress knowledge
• Experience using Facebook and Twitter advertising
• Experience with Google advertising (AdWords and retargeting) and Google Analytics
• Experience with ROI analysis on marketing spends and customer research methods
• Experience managing relationships with Artists, Partners and Sponsors for marketing purposes
• Knowledge of Kent, Surrey, Sussex & Brighton music and arts scenes
How to apply
Please send a covering letter and CV to lee@leefest.org.uk and a single tweet to @leefest selling yourself to us.
Deadline for applications is 5pm on Friday 18 Dec.
Interviews will take place on the 21 and 22 Dec.
Job description
Planning and Implementing Marketing Strategy
• Authorship of a marketing plan and accompanying milestone tracker for all key activity for LeeFest 2016
• Oversee implementation of the festival marketing plan
• Management of the marketing budget
• Procurement and management of agency and freelance support services (eg PR agency, web dev freelancer)
• Advertising for, interviewing and overseeing marketing interns
• Organise and oversee major announcements, ensuring that all possible channels are used to support them in a timely fashion with the correct assets
• Organise artwork for all printed media in association with creative director
• Co-planning and implementation of marketing events and stunts, both formal and guerrilla campaigns
• Sourcing and managing seeders/influencers
• Procurement and distribution of marketing materials
• Managing the flyering and postering campaign for LeeFest locally and nationally
• Organising customer and prospect research
Managing Festival Marketing Channels
• Plan and create content for festival marketing channels using the festival’s creative partnerships.
• Co-manage the delivery of the festival’s website; content management of the website.
• Festival mailouts: compiling and copywriting public and internal mailouts.
• Responding to all complaints/congratulations/questions via emails and social media.
• Manage partner needs within festival marketing channels.
Managing Third Party Marketing Channels
• Build relationships with new third party marketing channels (artists, collectives, collaborators, media partners, ticketers, venues, record shops, record labels, friends.)
• Manage new and existing third party marketing channels (artists, collectives, collaborators, media partners, ticketers, venues, record shops, record labels, friends) exploring the best possible way to speak to their audience about LeeFest.
• Plan and create assets for third party promotion, ensuring that LeeFest has an exciting presence on all possible channels and listings.
• Manage local marketing relationships (ie record shops, venues, bars, schools, sports centres, clubs, etc)
• Oversee all ticket outlets for marketing purposes.
Data Management
• Setting up of goal tracking and other data collection for suitable ROI analysis on marketing spends.
• Mailing list and social network data collection, collation and analysis to tell us about the LeeFest audience.
Press Responsibilities
• Manage and maintain good relationships with key publications and journalists, and inviting them to cover the festival or major news announcements.
• Management of the wider press mailing list and/or the appointed press agency.
• Management of press accreditation applications, and management of press whilst present onsite at the festival.
• Post festival press release and coverage management.
Brand Responsibilities
• Ensuring the LeeFest brand is always used within the brand guidelines and protecting it from misuse or misrepresentation.
During the festival
• Social media plan and management
• Social media
Managing Internal Communications
• Compile weekly/monthly/yearly marketing and sales reports for the festival directors
• Compile weekly, inter-departmental, internal bulletins to keep the wider festival team updated of festival progression
Post Production Evaluation
• Post production marketing evaluation compilation.
• Audience data collection and collation.
Working With The Directors
• Planning long term marketing strategy.
• Planning personal development goals, training sessions and workshops.
• Assisting the directors with administrative tasks of the company if needed.