Overview
You're driven, resourceful, and above all else - remarkably smart.
You love a good challenge. You are the first to roll up your sleeves and work with relentless energy until you solve the unsolvable, beat the unbeatable and you always come out on top. Passable doesn't cut it - you've got fire in your belly to learn more, do more and be more. For you, the sweetest success is shared success and you're known for your good nature. You'll fit right in at inVentiv Health where we surround ourselves with the most talented and agile professionals in the industry, but we check our egos at the door.
Why inVentiv Health? Join a groundbreaking network of more than 15,000 employees in 110 offices worldwide with the ability to service clients in over 90 countries. Take part in offering world-class therapeutic expertise to leading biopharmaceutical companies so they can focus on what they do best - prevent and treat disease. You'll provide the brilliant ideas, valuable insight and relentless energy that drive biopharma products from lab to life. In the past five years, inVentiv Health has helped to develop or commercialize 81% of novel new drugs approved by the FDA and 70% of products granted marketing authorization by the EMA.
Here, there's no shortage of challenging work, learning and opportunities. Because we offer many services to varied clients, our knowledgeable professionals gain experience across a large section of the industry. Our client roster consists of more than 550 leading Pharmaceutical, Biotech, Life Sciences and Healthcare payer companies and all 20 of the largest global biopharmaceutical companies.
Responsibilities
The Director, Clinical Market Engagement, serves as a key player on the GCC&M team and will report to the Corporate Vice President of Market Engagement with direct responsibility for the Clinical Business Line and Functions marketing needs. This position will work closely and collaboratively to support Clinical colleagues in the U.S. and globally to set strategy and lead execution on market engaging activities including marketing pieces, conference engagement, product launches, thought leadership, issues preparedness and other associated public relations activities. This position requires a strong working knowledge of the CRO / life sciences / Pharmaceutical industry, as well as a full appreciation for the inVentiv Health differentiated CRO+CCO offering. The position will have one direct report, a senior manager who is also dedicated to Clinical Division needs.
This person must have experience and an appreciation of integrated marketing and communications approaches across multiple channels, have a creative and solutions-oriented mindset and an ability to collaborate and adapt to a changing environment. The ideal candidate is a strong, succinct writer who has the ability to simplify complex healthcare industry information into compelling messages. They must have proven success in collaborating with internal thought leaders/business partners to market and communicate initiatives that drive business success.
The individual must have the ability to work independently with a strong sense of accountability, while recognizing they are part of a large, integrated team. An adaptive team player, the successful candidate will have a keen mind, be strategic and collaborative. Professionalism and experience working with senior leadership is essential. Additional responsibilities include:
Setting marketing strategy aligned with Clinical Division business objectives that connect to the broader enterprise value proposition.Designing and managing annual Business Line and Division plans and budgets.
Servicing the fundamental marketing needs of the Clinical Business Lines and other Clinical Functions in creating, producing and maintaining marketing tactics essential to drive topline growth including website, press releases, positioning materials, capabilities decks, etc.
Partnering with Business Line and Functional leaders by setting a strategy and framework for product launch platforms that clearly articulate the value proposition and are aligned and measurable to business goals - ensuring those plans are executed on strategy, on time and on budget.
Acting as a steward of Clinical Division market presence and overall reputation through the careful maintenance and oversight of all external messaging (website content, thought leadership integrity, positioning continuity, social media presence, etc.) while ensuring integration with the enterprise.
Overseeing production of multimedia content pieces such as podcasts, videos, webinars and other digital content, and collaborating with Commercial subject matter experts where appropriate.
Engaging clients and BD targets through strategic activities at conferences and other events, designed to showcase Clinical products and services including (but not limited to) abstract development, relationship management, panel recruitment, discussion guide development, on-site support (photography/recording), post-conference reporting.
Supporting the execution of Clinical Executive Visibility activities, awards, etc.
Researching and understanding competitor landscape to identify opportunities to differentiate inVentiv Health thought leadership and drive market share of voice that supports prioritized Business Line objectives.
Establishing and maintaining metrics to measure KPIs and ROI and evaluate performance with respect to strategic objectives from conferences, marketing pieces, and other initiatives establishing cadence of report-back to the organization.
Requirements
Along with demonstrated initiative, uncompromised integrity and a results-oriented mindset, the ideal candidate has:
Minimum Qualifications:
Bachelor's degree required. Business and/or Healthcare media experience a plus.
Must have a minimum of 10-13 successful years of experience in public relations or marketing in healthcare, with 2-3 recent years' experience with a CRO.
Collaborates effectively with communications and marketing professionals across the business units to apply best practices to all communications.
Proven track record in managing and measuring work and communication effectiveness.
Ability to work in a fast-paced, deadline driven environment.
Open-minded, flexible and adaptable to change.
Budgeting management experience.
Skills and Competencies
Must be an independent and critical thinker who is a strong team player with the ability to clearly express ideas and the confidence to work with senior leaders.
Proven writing capabilities in a variety of formats including C-suite communications, persuasive writing, speeches, memos and plans, related FAQs and other collateral materials, and presentations.
Open communicator eager to collaborate on ideas, creative and solutions-oriented, and a natural connector of resources and best practices across the enterprise.
Demonstrated ability to work under pressure, to meet tight deadlines and to manage multiple projects simultaneously and autonomously.
Advanced editing and proofreading skills, along with extraordinary attention to detail while delivering against deadlines; mastery of Powerpoint and Excel.
Proven manager with a client-service approach to ensure high standards and quality in all marketing and communications materials.
Ability to distill complex language from a variety of sources into effective, easy-to-understand, concise messages for a variety of internal and external audiences.
Works well in matrix environment.
Highly developed analytical skills and an ability to solve complex problems.
The drive for self-development, the ability to collaborate, and an action-oriented work ethic
Full inVentiv Health benefits which include:
Competitive compensation and bonus
Generous paid time off and company paid holidays
Comprehensive medical, dental, and vision package
Matching 401K
Dedicated training and support
Tuition reimbursement
Referral bonuses and other personalized quality of life conveniences
Make your work matter everywhere.Be a driving force in a rapidly evolving healthcare industry.
inVentiv Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)
Position Type/Category
Marketing & Communications
Minimum Education Level
Bachelor's Degree
Employment/Job Type
Full Time