Marketing is one of the most commonly sought after
college degrees. Not only is this a fast-paced and interesting career,
but getting a degree in this area can create more types of job opportunities
than other degrees of study. If you are considering an online degree
in marketing, consider the top five related careers that you might be
able to pursue upon graduation. It is important to have a general idea
of what you might want to do after graduating so you don’t waste time
on a long job search.
Marketing Manager
The most common type of marketing career is that
of a marketing manager. These jobs can be found in most businesses,
and your role is to manage a small team to help execute the company’s
marketing goals. Duties can include:
Target market identification
Estimate demand for goods and services
Brand promotion
Report compilation to company executives
This career allows you to exercise virtually all
the skills you learn with your online degree in marketing, and it is a great starting point if you are just
entering the field. For the best results, look for entry-level positions
when you’re fresh out of school as a marketing management assistant.
Advertising Account Executive
Marketing and advertising are often intertwined,
due to the fact that ads are designed to promote a company’s brand
to its target market. Many marketing graduates find rewarding careers
as advertising account executives, and many of these careers entail
added commissions and bonuses for a job well-done. As an advertising account executive, you will:
Find new advertisers
Promote new business relationships
Foster good faith in current accounts
Sales Management
Many account executives make their way to sales management.
Managing a sales team gives you the opportunity to not only practice
your marketing skills, but you will also get to utilize your leadership
skills. In many ways, sales managers need a marketing background to
sell goods and services to other business, as well as to identify the
best sales team possible.
Sales management gives you the opportunity to work
with small to large companies. At the same time, there are more careers
available in sales than some other marketing-related careers because
of the nature of the job. This work requires both an outgoing personality
combined with perseverance.
Public Relations
A public relations professional acts as the middleman
between a company and the public, or the media. This job entails a great
deal of communication in the form of speeches, press conferences and
written press releases. Depending on the exact job, you may even be
in charge of forming company events. If you are interested in this type
of career, you might consider taking a few PR courses as part of your
degree studies.
Retail Management
People like to shop, and there are no signs of this
activity stopping any time soon. If you enjoy retail, you might consider taking your marketing career
out of the business world and into the shopping version. While a background
in marketing can help you make your company sales, your education can
also help you:
Get a job as a store manager
Become a district manager
Land a role as merchandise manager
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About The Author
Jessica is considering finishing her BA degree online
at Western International
University and loves to blog about business and education.
Feel free to follow her on Twitter.
