In today’s guest post Mikhail Yourtaev shares practically about one type of marketing strategy
9 Tips on How to Successfully Live Stream with Periscope, Meerkat & Blab
by Mikhail Yourtaev
If your not live streaming, Why Not? . . . You should be and the earlier you get started the more success you will have. Why?
Because its a really fast growing medium, where you can share your content and expertise with the entire world. But is it viable for business . . . Well you can decide on that from these figures . . .
To watch interview on Periscope Success Click Here
I have now met 2 coaches/marketers who have sold more than 5 figures in 5 weeks using live streaming, I have been on Periscopes where there are over 1000 viewers. Another marketer has got the attention of a CEO of a 30 billion dollar company. The CEO has over 1.5M followers on Twitter and only follows 148 and has now followed this particular marketer. Ultimate goal for the marketer is to interview the CEO on a Google Hangout and he has almost got the interview. Mind Blowing, Right? So you be the judge.
A social media coach has increased his business by 30% by using live streaming.
For live streaming there are 3 main platforms Periscope, Meerkat and Blab.im. I have used Periscope and Blab.im. Periscope is owned by Twitter so when you start a live stream it automatically posts to Twitter that you are live streaming. Blab is also integrated with Twitter also send out push notifications to your followers when you start a live stream . . . BRILLLIAAANT!
I have been using live streaming with Periscope myself for the last 2 weeks and the results are as follows:
1st cast I had just over 20 live viewers without any prior marketing, by the 3rd cast I had 85 live viewers. I have now done 8 Periscope and the live viewers are always between 60-90 viewers. Engagement is very high and you can pick up replay viewers too!
Persicope and Meerkat is yourself broadcasting to the world, but on blab.im you can have up to 4 people chatting together. I utilize periscope to broadcast live coaching calls, where as blab.im you can do a hot seat or interview other experts in your niche to provide vale for your prospects and clients. Because it is live and it is video know, like and trust can be built very quickly and a prospect can experience you as a coach and get a taste of your teaching before becoming a full time client.
Tips to get started . . .
Have a GREAT internet connection. You will lose your audience if you have bad connection.
Have great audio and video. I would suggest investing in a good mic that plugs into your phone, if you are going to be serious about it. I recommend using a Rode SmartLav +. Get the SmartLav + and not just the SmartLav. You can also enhance your video by using an olloclip. Don’t know what it is check it out here: http://www.olloclip.com/.
Experiment with different times to determine when your audience is most active. For best results I found early morning or evening. Think about when your audience has dead time.
To get better results, use social media to notify your followers you will be live streaming and what your topic will be about. Use twitter hashtagsin your title to get more reach. I usually tweet 1 hour before and then another tweet 10mins before the live streaming starts.
Do a Q & A or Just give away your best content to grow a following quickly. You can delete a periscope immediately after finishing your live stream. If you don’t delete the replay, the replay stays up for 24hrs and then gets removed. There is an option in Periscope that you can set up so that your scope is recorded to your camera roll. You can than upload this to Youtube or your website. Genius!
Follow experts in your niche and join their Periscopes. Engage with the expert and share your knowledge and also ask thought provoking questions. If you positively differentiate yourself and the expert starts engaging with you, the expert will follow you and also recommend you to their followers.
When you start your scopes ask the audience to invite their followers on Periscope and Twitter before you drop your value bombs! Very quick way to grow a following.
Be consistent. Find a time that works with you and your audience and do a scope daily or every second day whatever works for you, but just be consistent.
Have FUN! Be Yourself and Enjoy It!
Exclusive interview with a tested step-by-step live streaming strategy here . . .
Remember Live streaming is still new so by starting out now you can quickly become an expert on live streaming and have plenty of business opportunities in the future to train and teach others
One last point to consider . . . If you knew how BIG Youtube would become and had a opportunity to be an early adopter would you have started earlier on Youtube? You probably would have . . . well this is the next big thing in social media and growing very fast. So go out there and start live streaming.
Hey and don’t forget to invite me along for you first live stream and the rest of the journey my Twitter and Periscope handle is @MikhailYourtaev. Please feel free to contact me for advice.
About Mikhail Yourtaev
Helping businesses to increase their sales by 25% or more within 6-9 months.
Husband, Father, Business Turbo-Charger.
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