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First of all you need to create an Advertise Here page on your blog to inform potential advertisers about the advertising opportunities on your blog. You need to convince potential advertisers why they should advertise their products and services on your blog. You should share website traffic metrics like monthly unique visitors, page views, bounce rate, percentage of traffic stream coming from various demographics etc. Apart from this, you should share your website latest page rank, Alexa Rank, RSS and Email subscribers, Twitter followers count and Facebook Fans count etc on advertising page on your blog.
You need to share most of advertising options including banner ads that you are accepting on your blog though this page like banner ads format, their respective locations, availability of ad slots, monthly pricing for each ad unit. If you are accepting banner ads on trial basis like one week to give advertisers a chance to get a feeling of your blog traffic, you should mention that on advertising page. Most importantly you need to share how you will be accepting money like via Paypal or though credit cards etc. You should also share how advertisers can contact you by sharing your email id or by adding a contact form on advertising page. If your blog had even been covered on top blogs and websites in your niche or in general, should share links for the same on advertise here page. From time to time, you should write special articles and blog posts for the promotion of advertising page on your blog.
Once you have included what I have discussed above on adverting page on your blog, you need to promote this page. You can promote this page by adding a link for it on prominent places on your blog where it gets maximum exposure. I would recommend adding a link for advertise page in your blog header section and sidebars to send maximum clicks to this page. Best thing about direct advertising is that you can set your own pricing and all money that you made though this method will be going into your account. If you are selling banner ads though a network, you need to give 25% type of your earnings to those networks. So you can keep all your earnings with you by selling banner ads though advertising page on your blog.
You will be the only person who will be doing all communication with the advertisers, keeping track of sold banner subscriptions, keeping track of number of page views and clicks that generated for each banner ad on monthly basis type etc. So the only down side I see with this method is that you need to work to manage things at your end if you are aiming at making big money through direct advertising on your blog.
But on lots of occasions we don’t get enough advertisers though advertising page or we think we can sell many more banner ads on our blog by joining some banner advertising networks. So here are some more banner ads advertising networks (Ads space buying and selling networks), we can use to make extra money from our blogs.
Google Adsense Ads
If you already have Google Adsense account, you can place it’s code to show banner ads on your blog and website. As we all know Google Adsense allows us to add advertisement in the form of text ads, link ads and image ads on our website. Google Adsense supports all standard banner ad formats. So you will not find difficultly in adding banner ads of your choice from Google Adsense on your blogs. With Google Adsense, we are paid for each click, which is made on a Google Adsense Ad, which is placed on your blog. But we need thousands of daily impressions on our website to starts seeing good earnings in our Adsense account. Apart from banner ads, I would recommend you try Google Adsense text ads to increase your overall earnings to great extent.
BuySellAds (BSA) Advertising Network
BuySellAds, which is popularly known as BSA, is a marketplace for banner ads buying and selling. Lots of advertisers use this network to buy advertisement in the form of banner ads on top blogs and websites in their niche. And bloggers from all categories use it to make extra money online from their blogs by showing BSA banner ads on their blogs. Buy Sell Ads only accept blogs with decent traffic into its marketplace. All banner ads are purchase on monthly basis though this banner’s advertising networks.
BSA has been maintaining a revenue ration of 75:25 with its publishers where publishers will be getting 75% of their total earnings and rest of 25% money goes into BuySellAds account. Publishers can accept payments though Paypal, Check and Wire Transfer though Buy Sell Ads Network. Though Paypal, publishers can transfer funds two times in a month into their Paypal account whenever they want. In case of Check, Publishers can ask for Check once in a month. BSA used to send payments via Wire Transfer every week. But you need to have minimum payout of $500 before using this facility and you have to pay a fee of $35 every time you use Wire Transfer facility. So far, I have used BuySellAds Paypal and Check facilities. If you have an active Paypal account, I would recommend using that for accepting funds because in that case, your earnings will be credited into Paypal account instantly.
Adversal
Let the Adversal Network manage your ad space and you'll never have to worry about your inventory going unsold again.
Publishers can earn exceptionally high cpm's and because our ad serving technology both responds and loads quickly, your users won't be left hanging and you won't be left with wasted impressions And not only can we help you monetize your own traffic, but we'll also pay you 10% of revenue generated by your referrals.
Kontera
Kontera provides publishers with incremental advertising revenues from their mobile or PC web pages. Kontera specializes in bringing highly relevant content and information from brands, and as a result our ads are often viewed as native ads that are least disruptive to the consumer experience. We provide content-powered display offerings, as well as our in-content product family (in-text and and in-image), and our unique suite of mobile monetization products.
BidVertiser
You get paid for every visitor that clicks on an ad, and an extra revenue if the click turns into conversion. Our goal is to enable you to make as much as possible from your advertising space, by letting advertisers bid on your ad space. We pay monthly, either by check, wire or instantly through PayPal with a minimum of only $10
BidVertiser will always display the highest bidders on your site, assuring the maximum revenue possible at any given time.
Tyroo
Tyroo is an India based online advertising network that uses proprietary targeting technology to ensure advertisers reach out to the right websites from its inventory of publishers.
Recently Tyroo claimed to reach 2.5 billion Ad impressions a month. According to Tyroo, its 2500 strong publisher network includes Perfspot, Facebook, About.com, SantaBanta, Smashits, Yatra, and OneIndia. The company counts Microsoft, General Motors, Pepsi, ICICI and Yahoo amongst its advertisers.
Sulekha
Sulekha Ad Network has a network of 600+ websites serving Indians and NRIs. Sulekha Ad Network influences consumer behaviour and lead to brand awareness, lead generation and online sales by leveraging the LARGEST ad network serving NRIs and Indians.
AdHitz
AdHitz is a site where site owners can monetize their site or blog. You can sell ad spots or you can just earn from placing their network ads. If you get a good amount of traffic you can easily earn from placing ads throughout your site.
Adhitz.com will pay you because you have worked with Adhitz.com to advertise selling the existing text, high-value payment established by the CPM (Cost Per Impression) temporary, and CPC (Cost Per Klick) paid advertising based on the size of advertisers bidding for placementadvertisement in Adhitz.com. To approve the ads will be placed will be processed for a maximum of 7 days.
AdsforIndians
AdsforIndians claims to be the only Indian ad network, which has the advanced technology to syndicate
OIO Publisher Network
OIO Publisher network gives use the facility to manage advertising space on our blogs quite easily. We don’t need to share our revenue that we make by selling banner ads with anyone. We need to pay a one-time fee of $47 to start using OIO publisher network. And with JUNO-BP discount coupon, you will get it for $37 only (Help you save $10). Once you have purchased the membership for OIO Publisher network, your blog will be listed into its marketplace and you will be given OIO Publisher software that you can use to manage various banner ad slots on your blog. As an OIO Publisher, you will have full control over banner ads that will be shown on your blog. Click here to know more in details about OIO Publisher Network for managing and selling advertising space on your blog.
AdvertiseSpace Network
Advertise Space is another leading network in banner ads buying and selling. You need to have your own domain, blog with a minimum age of 6 months, high PR, and twenty quality posts published on your blog to be accepted into AdvertiseSpace marketplace. Once your blog is approved into this ads advertising network, you need to create ad zones into your Advertise Space account and place the corresponding code on your blog to start showing their ads on your blog. Once you have placed Advertise Space ads on prominent positions on your blog, you need to wait for the advertisers to buy your ads. You need to keep patience as it may takes several days before you start seeing positive results from this ads buying and selling network.
Once you start getting some advertisers on your blog though this network, there will be many more who will be following them to place their advertisements on your blog. They have been keeping a variable revenue ratio of 70 to 80% for the publisher, which is decided on the factors like your blog quality and advertisers feedback about your blog. For advertisers, they are able to place their ads on top blogs in their niche for low amount as low as $20 for a month. Publishers are paid into their Paypal account every month and they have been keeping a minimum payout of $25 for Paypal users.