By: MapAnything Marketing
Known for redefining the 21st century classroom, Edmentum is one of today’s leading providers of online learning programs. The company is founded on innovation and committed to being educators’ most trusted partner in creating successful student outcomes.
Discovering a Need
With a large and growing customer base, Edmentum connects over 8,000 school districts, serving nearly 14 million students. And although the company should have been celebrating their rapidly expanding reach, their highly manual, time-intensive processes for customer relations, marketing, and sales management, were proving a larger and larger hurdle to overcome.
To address this challenge, company leaders wanted a new, innovative way to keep pace with their growing customer pace.
We realized we really needed a mapping application [for Salesforce] to visualize where our customers were and where our prospects were in relation to our customers. Then we could do things like route trips, track visits to customers and prospects, and pinpoint satisfied customers to pair them with prospects as references.Leyna Hoffer, CRM Success Manager at Edmentum
Overcoming Obstacles
So Edmentum turned to MapAnything to amp up their performance with the power of “where.” The result? Greater productivity and better results from their field sales team’s efforts.
With MapAnything, Edmentum was able to:
Quickly map out and prioritize sales and customer visits
Easily realign territories for over 400 sales professionals
Streamline operations for service and training professionals
“MapAnything brings what we’ve been doing on an excel spreadsheet or in Salesforce reports to life. We can actually visualize and see it,” expressed Hoffer. “MapAnything has truly become part of our sales culture here at Edmentum. It saves the sales reps time. And, it puts money in their pockets because time is money when you’re a sales rep.”
A Synergistic Partnership is Born
Edmentum’s commitment to innovation is evident not only in the solutions they provide their customers, but also in their internal culture and policies. Adopting innovative technologies like MapAnything geo productivity software helps their team work smarter, be more productive, and improve their interactions with customers and prospects at every step of the way.
Want to learn more about Edmentum’s success story, and empower your own team to achieve similar results? Watch the Edmentum Customer Success Video or sign up to get a custom MapAnything demo.
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