This test was on the article “8 Tips That Quickly Gain You Influence on LinkedIn”
Gratitude for your support, sharing and comments.
Findings
I feel a little bit like the Greek character Sisyphus pushing the boulder up the mountain. It feels like I got close but just didn’t quite have enough momentum to get the boulder over the peak and have gravity and its own speed accelerate it from there.
It’s at 762 readers, at my last check. Would have liked to get over 1,000 because that seems like a threshold.
To Test Next Time
Perhaps going to your homepage and pasting in the link on the status update would do better.
I’ll provide you a little 1 sentence blurb that you can paste and post as-is. Or if you like you can add your own personality and flair to it.
We’ll see if this method of sharing does better than clicking the LinkedIN logo button.
9:10 AM central time (published about 7:45 AM central time)
So we’re roughly 1 hour and 25 minutes into this first test.
Already I made a couple of key mistakes.
Mistake #1
I clicked the share LinkedIn logo button on the article page. Nothing wrong with that.
My mistake was also sharing it into groups on that same screen.
I should have gone directly to each group individually to start a “discussion”.
Linked Strategies is a large group that’s moderated. My post hasn’t published there yet.
Where you want to be
Social Media Marketing group has almost 1,000,000 members. Because of the way I posted, I got filtered into the “promotions”.
Where I was:
Where you want to be:
This is akin to be filtered into Gmail’s “promotions” tab… which basically means the abyss.
Many people see the discussions. Virtually nobody clicks into the promotions.
Lesson learned.
Mistake #2
This one also relates to LinkedIn groups.
The best groups require approval from a moderator before any discussion you start publishes to the group. This eliminates spam.
Lesson – contact the group owner or moderator a few days or a week before you’re going to publish something time sensitive.
Get their approval beforehand and help them understand that it’s time sensitive so you appreciate them approving it at the time you were doing your event.
Early Results
Tracy A. Hanes and Arthur Koster pointed out it’s still showing zero views. LinkedIN corrected this glitch later in the day.
Not just me though…even the big boys with the LinkedIn Influencer badge are afflicted
and
This is weird because my article has already got 11 likes and 12 comments. LinkedIn doesn’t show how many shares but I’ve gotten confirmation from plenty of my contacts that they shared.
Maybe LinkedIN is like Amazon. Amazon takes a while to update their listings. Will check back in 3 to 4 hours.
Followers
I’ve already gotten 5 new followers.
Comments
1 of the comments was from someone outside my network. Doesn’t seem like a lot, but for every comment, I’ve read there are 10 to 50 other people who viewed but didn’t take the time to comment.
12:55 PM Central (about five hours and 10 minutes after publishing)
Potential client!
Charlie, who I’d never met, sent me an e-mail inside of LinkedIN. See it below. Looks like a potential strategic partner. I might have some writing work for him as well.
He already scheduled a phone appointment for 10 AM central tomorrow.
LinkedIN view counts have been jacked up today. It’s been showing 339 views for over 1 hour.
8:01 PM Central time (about 12 hours and 16 minutes after publishing)
Views on my profile spiked. 56 people viewed my profile today.
11 more followers since my last update
All in all I consider this a fantastic first test.
I do feel a little like Sisyphus in that I was gaining momentum pushing this boulder up the mountain but couldn’t quite get enough momentum to get into LinkedIN Pulse and hit the big time.
Seems like a lot of the articles I see in Pulse have over 100 likes and between 50 to 100 comments or more.
1 share on the status update one of the 8 leader contributors posted. I guess it was one of her followers.
Totals So Far
762 readers
34 likes and 20 comments currently.
6 comments from outside my network. Very cool