Mobile marketing is the next big marketing craze. You will have to put in a lot of work to find success. This can make you wonder where to begin to start increasing your profits. Don’t worry, good information to get you started in the world of mobile marketing is provided in the tips below.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Get your message across quickly so customers are sure to absorb it.
Begin by assembling a functioning database. Avoiding just adding cell phone numbers to your mobile marketing database. It is important to get permission before you begin. Permission can be obtained through a form over the Internet or by text.
Do not forget to invest some cash into making sure that your site is mobile-ready. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. Outsource this to qualified candidates if you want things to go smoothly.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Speed is of the essence; give your customers messages they can absorb fast!
Mobile platforms should drive visitors to your main site. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. It is a terrible idea to base your business around your mobile platform solely.
Have your friends test your site, ads, emails, and other parts of your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. You will have to stay on top of all new technology if you are going to stay competitive.
In the field of social marketing, it is important to keep a close eye on your competition. The key is to catch the eye better than the others.
Planning is the the key to success for any new mobile marketing campaign. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. Follow the formula for a long-term successful campaign to build a new one.
Mobile Platform
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. You need to do this too. Start with texting, progress to calling, proceed a bit further to videos and maintain this progression as you build your social network and expand your mobile marketing empire as far as it can reach. Utilize all available tools for best results.
You should always establish a home base for your mobile platform. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. You should never develop your entire business around a mobile platform.
Implement dedicated short code into your mobile marketing program. It may cost more, but it will reflect well on your company’s brand. You may also derive a bit of legal coverage from its use.
Don’t send out text message alerts or messages in the early morning or late night hours. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Put any and all links on your webpage if your company is geared for social networking sites. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. Base the creation of your new campaign on the success formula of your old one.
Make it simple for your customers to forward your mobile marketing ads to their friends. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? You could offer apps specific to your business to better promote your company via mobile marketing. There are many different features from which you can choose when designing your apps.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If a person can’t understand your ad, you might lose a customer.
A/B testing can be a great starting place when developing a mobile friendly website. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. Use the more successful page.
Let your clients give feedback through your site. This builds up relationships with the customers. It doesn’t matter whether the feedback is negative or positive. All customer feedback can help you improve.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. SMS can work against you because it is tied to mobile device notifications. SMS can be very bothersome. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This is a great way to build up your brand loyalty.
Mobile Marketing
Maps and directions should be easy to use. It is becoming more common for people to use their mobiles to find directions. Look into the best ways to allow for easy access to you. Verify that your map displays correctly and is usable on mobile devices. Use a Google maps link for exact directions.
You should know that location is essential when it comes to mobile marketing. Mobile marketing gives you the opportunity to broadcast your location. With mobile marketing, no customer is out of your reach. You should look for effective ways to implement these features in your mobile marketing campaign.
Take the time to learn about the people you’re marketing to. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Find out how much your customers use their cell phones. What type of operating systems do they use on their phones? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
Make sure your emails are mobile friendly to ensure that they will be effective in reaching as many of your customers as possible. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
Use your traditional website. When you advertise your mobile application on your website, you will increase your traffic. Show customers who visit your website how they can connect with you when they’re away from their regular computer.
Do not share your short codes, make them dedicated and buy them. The codes will be linked with your brand, even if the price is a bit steep. With enough use, existing and potential customers will associate the dedicated short code with your business. It is well worth to money for the legal issues it can protect you from. If the company that shares the code engages in unethical practices, you may be in trouble as well.
One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. Sending out ineffective messages is counterproductive. Get the opinion of friends and coworkers on the content of your marketing managers.
Try special deals or discounted offers to attract customers in your mobile marketing efforts. Mention it on your website, in ads and on various social networks. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. You should advertise your campaign as a quick and easy way to receive exclusive offers.
Invest in dedicated short codes rather than sharing them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. Eventually, users will associate your short code with your brand. It is a small price to pay to avoid legal problems, too. You could be liable for the abuses of a code sharing company.
Effective mobile marketing techniques often include offers that a potential customer must access through codes or coupons. Your customers will be more likely to visit your site if they see a discount they can get.
For a greater marketing effect, include as much detailed information as possible at one time. Send your customers some mail a while before an event, such as an after-Christmas sale. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. For instance, send direct mail containing information on an event, like a 50% off sale. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Doing so reminds the clients that there is something interesting going on.
Make the time to fully test your content. If your customers cannot see your message, then you are wasting your time and theirs. Conduct “test runs” on people who you know, to be sure everything is in working order.
Try your hand in multiple marketing arenas for increased success. Make sure you put ads on Facebook and on Twitter, and in your actual website. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.
Make sure to share your business information on all of the best social networking pages. If you don’t get your name now, you may find that someone else claims it and your account will remain hard to find. Start by building a solid core before expanding your social media presence for your business. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.
You test your websites and related ads on various browsers. In the same way, you should also test mobile websites and related mobile ads on different mobile devices. The differences between mobile devices may include different browsers, screen sizes or screen resolution. Therefore, your website and advertisements could look quite different, depending on the device that is being used. At a minimum you would want to check how it looks on the most commonly used phones.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
Your message needs to be valuable. If you are sending messages out to customers, you should think about giving something away. You might want to send a gift certificate, depending on who you are targeting. If you are targeting a family customer, you could provide a special offer that extends an exclusive benefit to children.