In typical Chinese New Year fashion, you’d want to be decked out in new threads come the first of the Lunar calendar. And to usher in the year of the ram, we’re recommending subtle touches of animal prints, embroidery and the colour red.
Long representing energy, enthusiasm, good fortune and joy, Levi’s® CNY edition outfits make use of the timeless classic that is the colour red to reflect the atmosphere of the festivities and cutting-edge fashion, fully embracing the ‘LIVE IT UP’ spirit of Levi’s®.
With looks that express individuality and style, Levi’s® introduces apparels that are filled with fun and joy and available for both men and women. (Yay!) With fashion icon, Shawn Yue and edgy idol, Ai Fei featured in the ‘LIVE IT UP’ campaign to usher in the upcoming Lunar New Year of the Ram, the Levi’s® CNY edition illustrates their optimistic attitude towards life!
Jeans for men continue with the Double Stitch™ series together with 511™ skinny cut and 504 ™ straight cut. Red leather patches, classic five pockets and zipper with fancy red themes and elements are introduced this season, to create a cooler and trendier style. For women, this season features skinny jeans, designed to accentuate women’s curve, long legs and hips, with details in red patch, gold zipper and red belt for a subtle yet modern look.
If you’re planning on doing a bit of last minute Levi’s® shopping, make sure you keep a look out on our Instagram and Facebook. There might just be something in it for you, like, say shopping vouchers from Levi’s®, maybe? 
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