The D’Decor Store Unveiled the latest Diwali Collection
Home couture destination, The D’Decor Store, at Bandra unveiled its Diwali collection comprising of sophisticated, regal and serene home furnishings along-with the new advertising campaign titled – ‘As you like it’ featuring dynamic brand ambassadors Gauri and Shah Rukh Khan.
Sanjay Arora (Founder and Managing Director, D’Decor) and wife Ina Arora (Product Development, D’Decor Exports) along-supported by brother Ajay Arora (Founder and Managing Director, D’Decor) and daughter Sanjana Arora (Business Head – The D’Decor Stores & Business Head – D’Decor Blinds Domestic Distribution), hosted a champagne evening and welcomed like-minded guests who appreciate finesse in decor such as Ernesto Bedmar, an international architect based out of Singapore who has designed the D’Decor Store, Mandana Karimi, Sophie Premji, Bhagyashree, Chhaya Momaya, Resham Hemdev, Renu Oberoi, Khushnuma and Arzan Khambatta, Kiran & Sunil Datwani, Anu & Shashi Ranjan, Krishika and Sunil Lulla, Deepa & Colwyn Harris, Deepa & Mahesh Notandas, Delna & Jimmy Mistry, Reena & Ashok Wadhwa, Meeta Mulchandani, Yasmin and Lucky Morani, Monaz Jethwani, Teena Kapoor, Azmina Rahimtoola, Pooja and Kunal Khanna and many more.
The select guests mingled over the finest wine and canapés and discussed the recent home styles and fabric innovations, at the beautiful one of its kind decor store which had a vivid display of Fall 2015 and festive trends catering to every preference.
Guests were in splits at the witty repartee by eminent stand-up comedian Aadar Malik who performed a spontaneous rib-tickling session tempered with musical funnies.
The new Diwali line of curtains, upholstery, fabrics, bedding and blinds will create a decorative and cheery look to your home this festive season.
D’Decor brings an aesthetic collection titled – ‘Linen Bliss’ – a profusion of satiny colors with dynamic embroidery on exquisite linen fabrics. The embodiment of elegance; a technical tour de force in the form of embroidered botanical and herringbone patterns, will lend a touch of panache to classic interior spaces. Neutral cord combined with bright color threads creates a three dimensional effect and brings new life to your home décor.
The ‘Osbourne Collection‘ – a luxurious viscose chenille, with a subtle irregular slub, in bold and beautiful colors. Perfect for upholstery, this versatile line portrays a relaxed appearance with an element of textural luxury.
The ‘Alfresco Collection‘ combines vitality, diversity and opulence. The color palette is infused with shades of chocolate brown, teal and silver greys. Elegance, style and function are combined harmoniously. The traditional Jacquard texture is sure to create a timeless décor statement which will complement any mood, all the way from Spring to Fall.
Give your home a festive feel with the smooth, crisp and incredibly soft ‘Quadrille Collection’. The fabric is gentle in both texture and in color, offering sophisticated tonal shades, whilst the textured boucle harmoniously blends neutrals with soft green and grey tones.
The ‘Antonia‘ line by D’Decor is a collection of contemporized designs suitable for curtains and cushions. Antonia presents a modern universe of colors, patterns and materials in soothing neutral hues.
‘Unison’ is a stunning collection of chenilles, coordinated textures, Jacquard and plain fabrics. Geometric patterns are combined with rich, bold and shades of silver and greys. The range is luxe making it suitable for a contemporary home.
The ‘Burgundy ‘range exudes sheer magnificence and the versatile drape quality makes it ideal for usage as curtains, Roman blinds, upholstery and wall panels.
The ‘Zardosi Collection’ recreates the unique technique of the rich and chic Zardosi embroidery in a blend of Zari and polyester yarns. The range is contemporary with ornate designs rendered on tone-on-tone hues of vanilla, classic ivory, antique golds and pristine whites in light breezy sheers.
Keep your homes cool with D’Decor’s ‘Cotton Chic’ collection. Made from high-quality cotton this range of fabric has an exquisite matte look in soothing neutral palettes with a dash of bright accent colours.
Shares Sanjay Arora, Founder and Managing Director, D’Decor, “The new Diwali collection is understated yet so beautiful, lush and glamorous. The range is premium hand-crafted and lays strong emphasis on finish, quality, workmanship, detailing and will undoubtedly lend a luxe feel to your décor for the upcoming festive season.”
The products featured are available at the D’Decor exclusive stores across India @ Mumbai, New Delhi, Chennai & Bangalore.
The D’Decor Stores @
Mumbai: Andheri (West), Lokhandwala –Tel (022) 65976677 | Bandra (West), Opp. Turner Rd – Tel: (022) 61152530 | Ghatkopar (East), MG Rd -Tel: (022) 61152510 | Malad (West), Inorbit Mall – Tel: +91-9321616677; Delhi: Lajpat Nagar – 3 – Tel: (011) 4143 6677; Bangalore: M.G. Rd – Tel: (080) 4123 6677; Chennai: Khader Nawaz Khan Road – Tel: (044) 2833 2355.
About D’Decor -
D’Decor is the world’s largest manufacturer of woven curtains & upholstery. Created in collaboration with Italian design houses, D’Decor’s extensive range of product offerings includes Furnishing Fabrics, Embroidered Fabrics, Yarns, Ready-mades, Velvets, Wallpapers, Rugs and Bedding.
D’Decor exports home fabrics to 65 countries worldwide. Their fabrics & designs are extensively used by top designers and furniture-makers in both Europe & USA. Their customers include some of the largest and leading global brands. They have copyright ownership of over 10,000 designs. All D’décor products are manufactured in their very own, state of the art units, at Tarapur, near Mumbai. As D’Decor crosses over into the second decade in manufacturing life-celebrating home textiles, they now also have opened doors to Exclusive brand outlets, which are a one stop shop for our wide portfolio of products. ‘The D’Decor Store’ is a one stop shop for their wide portfolio of products that comprises curtains, upholstery, embroidered fabric, yarn, velvets, wallpapers, exclusive Digital printed fabrics, bedding, ready-made cushions & curtains. D’Decor targets the women of today who are fashion-forward, contemporary and whose homes are a reflection of their very own style statements. The swatch catalogues, with inspiring visuals, is truly world-class making the buying experience very simple & engaging. D’Decor’s complete automated backend service, fixed pricing &knowledgeable staff makes the idea of dream homes easily achievable.
