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According to a recent report1, HTML is the most widely used language for mobile app developers. The main reasons among developers for selecting web technologies2 is cross-platform portability of code and the low cost of development. We’ve also heard...

Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in the space have an easy way to quickly understand new topics and terms. Note: We...

Are you new to tech and feeling like sometimes you can’t even follow what people are talking about? Or have you already broken into the industry but are feeling like a bit of a fake because there are still so many terms to tackle? Tech phrases and expressions...

Are you new to tech and feel you can’t follow what people are talking about? Or have you already broken into the industry but feel like a fake because there are still so many terms to tackle? Tech phrases and expressions can be tough to decipher – even...

 A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits...