Requisition #: 52395
Job Title: Automotive Digital Marketing Consultant
Country: United States
State: Ohio
City: Cincinnati
Employment Status: Full Time
Division:
Job Responsibilities:
(Description)
At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.
Inspiring Innovation is a core value at ADP and in Dealer Services we offer integrated computing solutions to over 27,000 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers in nearly 90 countries worldwide. At Cobalt, we are the leading provider of digital marketing solutions to automotive manufacturers and dealers in North America. To succeed, we invest in technologies, processes, programs and our people to continually improve the way we service and help our clients run their businesses. In 2011, ADP was named to Forbes list of the top 100 most innovative companies in the world.
The Automotive Digital Marketing Consultant serves as a Digital Marketing Advisor to a Regional group of automotive retailers. In this capacity, the consultant analyzes Digital Marketing processes and policies, and coaches/train dealership management and Internet department staff on benefits of leveraging the OEM Digital Marketing Program.
- Act as digital marketing strategy consultant to Dealer Principals, top management at dealerships, OEM Regional Directors, and Area Managers to support dealer and OEM engagement in OEM Digital Program.
- Build, train, and manage relationships to ensure positive feedback from dealers, OEM Regional Directors and Area Managers.
- Provide in-depth analysis and reports regarding field activities and dealership progress as directed by Program Manager, Consulting Manager and/or Director.
- Act as expert in all elements of OEM Digital Marketing Program as well as other non-Cobalt solutions.
- Able to provide in depth consultation about all Cobalt/ADP Products.
- Attend regional dealer and OEM field staff meetings. Deliver presentations as requested and facilitate/ train OEM sponsored seminars and breakout sessions.
- Review, critique, and discuss dealer websites, associated traffic, Internet and web site trends, and material announcements that affect the Dealerships.
- Make monthly visits in order to develop, coach, train, and monitor process and results improvement initiatives.
- Develop action plans for the dealerships and track progress.
- Track progress and ensure results progress through phone, email and in-store visits.
- Provide training on Cobalt/ADP products and program specifics. Use a combination of onsite, phone, and distance learning.
- Provide training on associated Digital products such as lead management tools.
- Provide feedback and recommendations relative to product performance.
- Accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned territory and programs.
- Communicate pro-actively and provide prompt follow up with dealers and OEM partners through e-mail, phone and in-store visits.
- Meet with other field staff when appropriate.
- Drive acceptance of Digital Marketing principles and practices throughout the dealership.
- Provide training, coaching and reporting as requested.
- Analyze complete dealership Digital Marketing process; educate leadership on performance drivers; formulate action plan to improve performance; coach management and Digital Marketing staff to achieve plan goals
Qualifications Required:
(Experience, Skills, Academic)
Qualifications Required:
- Strong relationship building skills.
- Meets high standards in verbal and written communication. (Writing sample required.).
- Adept at business consulting, analysis and reporting.
- Must be a motivated self-starter and have the desire to succeed in a fast paced rapidly growing industry.
- 5-9 years professional experience in Automotive required
- Strong presentation skills and be able to present to large groups of 200, or small groups of 10.
- Experience consulting one on one
- Experience on internet process, ecommerce or Advertising product, or lead management CRM tools.
- Travel Experience.
- Consultant experience OR experience training various dealership stores on lead mgmt crm tools.
- Ability to work independently from a remote/home office.
- College degree or equivalent experience required. OEM Wholesale experience a plus.
- Proficiency with Microsoft Word, PowerPoint, Excel and Outlook required.
Benefits to a Career at ADP:
At ADP, our associates are the key to our success! At ADP you will enjoy a vibrant and diverse organization with exceptional leadership committed to providing every associate with career building opportunities. Our environment is fast paced and dynamic with work/life initiatives that allow for individual goals to be realized.
ADP offers excellent benefits effective first day of employment! Some benefits include:
- Medical/Dental/Vision(first day)* Pension Plan
- Company Matched 401K * Stock Purchase Plan
- Vacation * Personal Days * Holidays * Tuition Reimbursement * Corporate Discounts * Employee Assistance Program * Employee Referral Bonus
About ADP: We power organizations with insightful solutions that drive business success. Consistently named one of the "Most Admired Companies" by FORTUNE® Magazine, and recognized by Forbes® as one of "The Worlds Most Innovative Companies," ADP has over a half-million clients around the globe and 60+ years of experience as a world-wide leader of business outsourcing solutions.
ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.
PPC
All Locations: United States, Columbus, OH
Education:
Job Category: Digital Marketing
Area of Interest: Account Management
Industry: IT Consulting/Services
Discipline: Online Marketing
Experience: 5 - 7 Years
Compensation: Doe
Company: ADP