CHIVAS REGAL ULTIS: THE ESSENCE OF CHIVAS REGAL
Chivas Regal, the world’s first luxury whisky, has launched Chivas Regal Ultis; the first blended malt Scotch whisky from the House of Chivas.
Capturing the true essence of Chivas Regal, Chivas Regal Ultis uses only five of Chivas Regal’s most precious, signature single malts from Speyside, Scotland, and represents the style and diversity of this prestigious, world-renowned whisky region.
The latest release has been crafted with hand-selected malts from Tormore, Longmorn, Strathisla, Allt A’Bhainne and Braeval, presenting complex flavours, a golden hue and a commanding rich aroma. Out of millions of casks in inventory at Chivas Brothers, less than 1% are used to create Chivas Regal Ultis, with the expert blending team individually nosing and selecting those of the highest quality to craft the blend; a traditional method of hand-selection that is no longer standard in the Scotch whisky industry today.
Since 1909, only five men have ever mastered the iconic Chivas Regal house style, and Chivas Regal Ultis pays tribute to the strength of vision, commitment and mastery of Master Blenders; Charles Howard, Charles Julian, Allan Baillie, Jimmy Lang and of Custodian Master Blender, Colin Scott.
The luxurious Chivas Regal Ultis bottle mirrors the precious whisky within and is designed to provide impactful on-shelf stand-out with a slender shape and contemporary crest in gold champagne. In honour of the Chivas Regal Master Blenders and representing the five signature malts within, the bottle features a unique pen-clip closure which is etched with five rings, and a striking placement of the Roman numeral figure for five on the highly crafted base and within the textured crest label.
Colin Scott, Chivas Regal Custodian Master Blender, comments: “I am honoured to have been one of only five Master Blenders for Chivas Regal, and I believe that Chivas Regal Ultis represents the true essence of this iconic Scotch whisky. With the release of Chivas Regal Ultis, only the most precious single malts from five signature Speyside distilleries have been selected to craft this luxury blended malt whisky from the House of Chivas.”
“The crystalline freshness of Tormore shines through along with the contrasting, hint of spicy warmth present in Allt A’Bhainne, while the Longmorn single malt adds balance to the blend. The floral style of Braeval complements the fruity sweetness of Strathisla to create a complex and rich blended malt Scotch whisky. Chivas Regal Ultis is a blend that draws on expertise that has been handed down throughout the centuries and it will delight whisky connoisseurs around the world.”
Richard Black, Chivas Regal Global Brand Director, adds: “To launch the first blended malt Scotch whisky from the House of Chivas is truly a momentous occasion. Chivas Regal Ultis represents the essence of Chivas Regal and is a fitting tribute to our legendary craftsmen of the past, with recognition of the luxury quality of our Scotch whisky portfolio. Chivas Regal Ultis is set to appeal to discerning drinkers looking to impress at special occasions as well as Scotch whisky aficionados searching for their next luxury whisky experience.”
Chivas Regal Ultis will be launching globally in all major retailers and travel retail from October 2016 at a RRP of USD$200.
About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, a new blend with a unique richness derived from selective maturation in rare ex-sherry casks. In 2015, the iconic brand welcomed the pinnacle of the range with the introduction of the new ultra-prestige blend, Chivas Regal The Icon.
www.chivas.com
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com
@ChivasNewsRoom
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com
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