BALLANTINE’S LAUNCHES THE SECOND ‘ARTIST SERIES’ WITH THREE LIMITED EDITION GIFT PACKS
DESIGNED BY MUSIC VIDEO DIRECTOR AND PHOTOGRAPHER, DAVE MA
Ballantine’s, the world’s No. 2 Scotch whisky, has partnered with renowned music video director and photographer, Dave Ma, to launch three new limited e dition gift packs for 2016. Created to champion inspiring and innovative individuals who are committed to expressing their creativity in unique ways, for its second year Ballantine’s Artist Series gift packs showcase Dave Ma’s unique perspective of Scotland, the home of the whisky, in a series of stunning aerial photographs.
Moving to London from the beaches of Sydney a decade ago to pursue a career in music photography and video direction, Dave Ma started a ‘zine’ to showcase his work with emerging bands. Dave has worked with some of today’s most exciting music artists, including Bastille and Rudimental, however his repertoire extends well beyond music photography, with a newly discovered passion for capturing aerial landscape photographs.
Travelling around the world, Dave began to realise that the best TV screen was his aeroplane window . This kick-started a desire to shoot aerial views whilst flying, and, after realising that by playing with the colours in his shots he could make terrains look ‘otherworldly’, his first series of aerial landscapes were featured on the Jagwar Ma single artwork for Come Save Me.
To push his landscape images of the Scottish Highlands beyond realism, Dave reworked his striking photographs for the Ballantine’s Finest Sleeve and Tin with a bold two-tone colour palette to reflect the energy and youthful personality of the Finest blend. For the first time, tactile technology has been used on the Ballantine’s Finest Sleeve to reflect the look and feel of the rugged terrain of this corner of Scotland. For the Ballantine’s 12 Year Old Tin, Dave added depth to his stunning photograph with a rich blue colour palette to reflect the complexity of flavours in this distinguished 12 year old blend.
Dave Ma said of the collaboration: “I was ultimately drawn to working with Ballantine’s for the excitement of doing something completely different, that would still represent my artistic style. It was awe-inspiring to see that part of Scotland, and to be able to shoot a really unique perspective of that landscape. My focus was to capture the natural beauty of the terrain, but I wanted to move the images away from the all-too-familiar green landscapes of the Scottish Highlands and give each gift pack its own distinctive look, which reflected the personalities of each of the blends.”
Sophie Gallois, Global Marketing Director for Ballantine’s, added: “The Ballantine’s Artist Series champions unique individuals that ‘stay true’ to their creative style and Dave Ma is no exception. He captured the beauty of our Scottish heritage, resulting in these striking gift packs that will no doubt be a great addition to any whisky connoisseurs’ collection and complement last year’s designs as part of the Ballantine’s Artist Series collection.”
The 2016 Ballantine’s Artist Series Limited Edition gift packs will be available globally from October 2016.
For more information, visit Ballantines.com.
About Ballantine’s
Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past ten years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.
www.ballantines.com
Twitter: @Ballantines
Facebook: facebook.com/ballantines
Twitter: twitter.com/ballantines
YouTube: https://www.youtube.com/ballantines
About Dave Ma
Dave Ma is a renowned photographer and music video director. The son of a greyhound racing trainer, he grew up part way between the beaches of Australia and the dog track. He first established himself after moving to London a decade ago, where he began collaborating with the band Foals, shooting numerous press campaigns and music videos for the band. He has since shot portraits and music videos for artists, icons and musicians including Nick Cave, Sonic Youth, Diplo, Skrillex, A$AP Rocky and Jagwar Ma. In addition to his celebrated work in the music industry, Dave Ma’s experience in shooting the intricate detail of different terrains aerially was an angle that inspired the designs for the 2016 Ballantine’s Artist Series. Dave Ma splits his time between Los Angeles and London.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s No. 2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com
@ChivasNewsRoom
About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com
Rating: 0.0/10 ( votes cast)