London, 14th February 2014: Leading sports and entertainment marketing agency Fast Track have been shortlisted for the BT Sport Industry Awards ‘Agency of the Year’ category following a year which saw the London headquartered agency at the heart of 2013’s greatest sporting experiences. The winner will be announced at the awards ceremony in London on Thursday 8th May.
Speaking on the announcement, Andy Westlake, CEO of Fast Track, said, “We have worked hard as an agency to transform everything we do, from how we think and operate to what we create and deliver for our clients and brands. A strong content offering sits at the heart of our evolution, and it’s fantastic to be recognised for this achievement by the Sports Industry judges".
“After the sporting highs of 2012 we knew we had to have a robust strategy to take on the challenge of 2013. Some of it was planned. We knew we had to execute brilliantly integrated campaigns for Lions sponsors’ HSBC and Land Rover and deliver some world class PR to elevate the Rugby League World Cup. Some of it was planned, but tactically executed, like telling the LTA’s amazing grassroots story on the back of Andy Murray’s win at Wimbledon. Some of it simply built on, and recreated, the magic of 2012, such as the Hero Ride. Overall we proactively and reactively put sport front and centre for our clients and delivered spectacular results. 2013 was a year of transformation at Fast Track with the introduction of Fast Track Content and a refocus of our offering, and we are thrilled that the hard work of our team has been recognised with this nomination.”
Fast Track, is part of CSM Sport & Entertainment (CSM) and currently represents over 50 clients covering major global, regional and national sports events and a myriad of developing sports and youth engagement programmes. Brand clients include HSBC, Emirates, Lucozade, Land Rover and the National Lottery.
ENDS
ENQUIRIES:
Sally Price, Communications Director, Fast Track
Sally.price@fasttrackagency.com / + 44 20 7593 5225
www.fasttrackagency.com
@fasttrackagency