Chiefmarketer.com

[UPDATED] A complete run through of the latest and greatest in sync licensing and music supervision in in film, tv, gaming and much more over the past fortnight, courtesy of Synchblog. _________________________________________ Film and TV The Young...

CYNOPSISSPORTS 01.04.17 Good morning. It’s Wednesday January 4, 2017 and this is your first early morning Sports briefing. USA Volleyball named sports media, marketing and business executive Jamie Davis as the organization’s CEO, effective immediately...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live today with iOS 7. On iTunes Radio, PepsiCo...

From the Zika virus to polluted Guanabara Bay to Russian doping, the 2016 Summer Olympics in Rio is fraught with controversies. This year, sponsors face another problem: more competition. The International Olympic Committee is now allowing athletes...