This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #PutALabelOnIt#CollectiveBias
Since launching my first business back when I was 18, I’ve always known the importance of branding. But it wasn’t until launching my ring collection, Everly, last month that I understood the importance of packaging. So today, I’m sharing what I’ve learned with you in 5 steps.
First off, packaging is all about the little details that make a customer feel special. But every package should have a wow factor when you open it. Especially in the beginning, it’s about looking professional and polished. That’s why I absolutely love my DYMO printer and got the DYMO LabelWriter® 450 Value Bundle Pack from Staples.com to help Everly thrive. It saves me time in labeling packages and help me look more established as a business.
Think about the package and how it represents your brand. Use coordinating prints, colors and fonts that correspond with your product. Everly uses pink accents so I use pink tissue paper and pouches to deliver my jewelry to my customers.
Thank you letters. A hand written letter in today’s tech-savvy world is a sweet and personal touch to let your customers know you care and are truly thankful.
Include a business card. Because your customers should always have a way to get in contact with you. Bonus points for having social media information on your cards as well.
Smell is the strongest sense. Get a signature scent to help your customer connect the dot of your brand personality.
Get professional labels. Handwriting is nice in the context of a thank you note (read point number two) but looks a bit amateur when the shipping information is written in your handwriting. Let’s be honest, I’m so used to typing, my handwriting is basically chicken scratch. The DYMO LabelWriter® 450 Turbo is the perfect tool for the job. It is fast and can print up to 71 labels per minute (which is the speed I hope to need for Everly someday). You also can print USPS labels directly at home with no additional fees! That’s a huge win to a small business owner.
Be sure to go check back every week for Staples Daily Deals for special deals on your favorite DYMO LabelWriter® products including DYMO LabelWriter® 450 Bundle, LabelWriter® 450 Turbo, and LabelWriter® 4XL Turbo!
As always, thank you for reading.