wqrj posted an update , 2010 salesshould be controlled in 4000000000 ,is now Danone brand .Dumex is China industry is a miracle ,is 10 years ofmilk industry fast growth the biggest beneficiaries and typical representative .
The predecessor of Dumex Xin company in Shanghai Chongming Island a small farm business ,was founded in 1987 ,is low in bags milk of ;by the end of 1992, the introduction of Danish Baolong trading funds ,set up inter nutritional Dairy Co.
,1995 yearenterprise builds go into operation ,started production of Dumex milk powder ,2006Holland NUMICOcompany ,07 years andbe able to buy in 2008 ,was renamed in December for the Dumex infant food limited company .
Dumex milk powder from the beginning of the 95 year in a short span of ten years ,from 0 to 4000000000 yield,from a small private contracting enterprises to the international giant merger ,an achievement from Cinderella to Snow White metamorphosis, is also China milk powder market a true portrayal of rapid growth .
And Abbott ,Wyeth and real global company, Dumex is more like a nouveau riche ,background and reputation is not enough, but they like the master and many other brand, is really developed in China ,a profound understanding of the characteristics of the Chinese market ,know how to do the Chinese market ,the marketing level of first-class, know how to PR and media ,how to do a good job relationship between the early to dealers ,the profits are very high ,can let the dealers and shops offered to help them, and to operate a wide range, business ,shopping and medical personnel is very much also, individuals, relations ,have profit achieved their rapid growth ,Dumex became the domestic all milk ( especially small and medium-sized private enterprises ) is for example ,in the past few years ,almost all private milk powder enterprises, are in desperately into ,sales and wide, then the introduction of foreign capital or hand to others, earn good money .
This is also the milk industry very instant success even use unscrupulous divisive tactics for performance reasons .Dumex abroad did not plant ,its product is produced in Shanghai, originally only in domestic sales ,in recent years by Danone after acquisition, began the development of Vietnam ,India and other overseas markets .
But say objectively ,but the price is not too high, the Dumex milk source and product quality control ,than most other domestic milk powder ,or the relative ease .r 2,Wyeth Wyethformerly belonged to the United States of America Wyeth pharmaceutical factory ,but now has been the world pharmaceutical company Pfizer acquired ,as Viagra do now milk powder ,it is further to the development of downstream industries ,ha ha .
Although the United States of America brand ,but in the United States had not Wyeth milk powder production and sales in the United States ,that is to say ,there is no Wyeth milk powder sell .
Many online English edition of Wyeth ,said to be from the United States shipping back ,native to the United States ,are deceptive ,at best is from Philippines or Singapore, smuggled goods come in .
Sales in China, Wyeth milk powder for Singapore and other places of production ,they are now established a factory in Suzhou ,ready to be the largest production line to China ,in order to further reduce costs ,Wyeth in the United States in the factory ,was sold to Sam Sam source source company ,now mainly do OEM products ,such as said WAL-MART own brand of milk powder and domestic over imported milk powder ,is their generation processing .
When it comes to the United States of America milk ,although many brands in the United States flag ,is the United States said milk powder ,but the other in the United States, milk powder as China mobile communication industry, is to execute licence system ,by the United States Food and Drug Administration ( FDA ) approved ,to the production and marketing of infant milk powder manufacturers only 5 home,only the Abbott ,Mead Johnson ,Sam Nescafe ,source and Solus five .
In fact, many developed countries in Europe and America milk powder for children of citizens distributed free baby necessities ,not fully market-oriented commodity ,but a social welfare goods ,so some foreign brand sales by ZF procurement ,does not need to make their own market ,their quality is good, but we market can not see it ,like the German HIPP ( Chinese translation related ,but others not to do the Chinese market, Chinese people to buy ) .
In addition ,the United States of America baby drinks Similac and emfamil baby milk in China ,it seems difficult to understand China ,the liquid milk is not suitable for drinking directly to infants with .
Mead Mead ,/Meadjohnson:r is theircompany set up people names ,now has nearly 100 years of history,products in the world are about 50 countries and regions in the sales ,can be be worthy of the name of international brands, but also the first to enter the Chinese international brands ,with annual sales of around 3000000000 in the .
Mead Johnson reason domestic as Dumex ,the main reason is the Mead Johnson did not at first about the Chinese market ,in domestic concentrated in the eastern developed areas and large mid-western city ,here are some city and county do poorly .
They did not really original imported products ,they in Guangzhou Development Zone has a factory ,in the large foreign packaging transport raw material powder in, in the domestic packaging ,so their product bar code is the beginning of the 69 .
Mead Johnson has always attaches importance to the Chinese market ,the most advanced products and formulations are not to enter the mainland ,in the United States, mainly to the ZF procurement after free or welfare price available to the neonatal brand Enfamil ,formula than the mainland market science many ,price is also much cheaper than in the homeland .
r 4,Abbott /Abbott:r many consumersof Abbott products of origin doubt ,while Guangzhou is a New Zealand ,for a while ,Irish ,while Singapore is a little while ,Denmark and Holland ,in fact, Abbott music culture and powdered milk for pregnant women very early on from the original Hengtian ran in the Guangzhou factory ( i.
e. an age) generation for production ,the melamine incident ,the full withdrawal from the Chinese market, the Guangzhou security factory was Abbott acquired ,now the main production of music culture products .
Abbott is early a few years does not value Chinese market ,think Chinese consumption level is relatively low ,the Chinese milk powder standard low ,to the China formula is already behind the old formula ,previously marketed Abbott did not add DHA ,and is used in the domestic total agency system, marketing development of more general, many two or three line city do not like, but its sales in the United States Similac is very good .
A Wyeth and Mead Johnson ,Abbott early in China is relatively conservative ,only in the past few years quickly shot .In 5 ,/Nestle:r in China had Nescafe big trouble ,the iodine exceed the standard before the event, good performance especially the low power and more refined products ,is the best formula one .
But because the concealed and refused to return to the question powdered milk ,almost offended all media and consumer ,so many mothers on Nescafe at a distance ,either because the melamine event to benefit ,it almost to withdraw from the Chinese market .
But overall ,Nescafe milk powder technology and R & D technology is good ,Nescafe commitments in Europe without the use of any genetically modified food ,but not Asian countries commitment ,is now the main production in Heilongjiang ,is the only one who can use homebred milk source of international brand ,although the use of domestic milk source ,but production more stringent management ,in the 08 year of the melamine incident has not been implicated ,but became beneficiaries .
r 6,a /NUMICOr NUTRICIAwas founded in 1901 ,belongs to the Royal Holland NUMICO group ,Europe manufacturer of clinical nutrition ,with operations in more than 60 countries and regions ,Numico :Nutricia main sales Holland ,Holland authentic original primary production ;Cow& ;Gate ( cowshed ) sells to Britain ,Ireland and Hongkong ;Milupa ( Miller PO ) main sales Germany ;Mellin main sales Europe ;Karicare sales mainly in Australia and new zealand .
We are more familiar with the domestic product is Enbei infants ,once entered the China business ,due to poor management ,turn and Dumex joint venture ,the main push the Dumex brand ,is generally smuggled goods in Nutrilon and Cow& ;Gate ,this brand in Hongkong and Southeast Asia sales better, Southern China especially Guangdong area a lot of smuggled goods ,and maternal and child shop online purchasing more also, but the price difference is very big ,a lot of fakes ,recommendations for professional or special assured Nahuo channels to give children to eat .
In 7 ,the United States /Frisor and byre is Holland but Nutrilon is to baby food consisting mainly of ,Friso is the comprehensive management of various food .It is the general agent of Keller ,currently on the market of the United States is good ,Friesland Holland dairy company ,is found in Holland and Germany in two ,due to the special situation of China ,there is a period of time to appear continental United States and Hong Kong version of the United States contend for, in fact Hongkong as free trade port very early ,Friesland company in Hongkong sales beautiful plain milk powder ,related products and more complete than the mainland .
Sales in Hongkong, many years later, in 1992, the United States of the good series of infant milk powder formally enter the Chinese market ,by Keller agent, beautiful plain milk started more than a decade Dachang version Hongkong edition ,each big forum and shop everywhere Hong Kong Version ,inland version beautiful plain milk powder ,which is better ?how to discern the Hong Kong version of the United States of authenticity such a discussion .
From March 1, 2009 onwards ,Friesland was set up in China, Shi LAN Foodstuff Trading Co ,replaced the Keller ,formally taking over the United States in China, at the same time identified the United States brand launches the good ,later in the market saw the United States products by Shi Lan company sales .
r &8,/HIPPr HIPP was founded in 1901,is the largest manufacturer of ball of organic food ,Germany is the oldest and largest baby food suppliers ,products include milk ,fruit puree ,complementary and infant care supplies, including major brands :HiPP :high-end baby food brand ,mainly to organic food ,committed to the natural and high quality ,in Germany ,Austria ,Switzerland and Belgium and other German speaking countries is the leading brand ;brand Bebivita main products are in high-end milk ,sales in Austria ,Czech ,Germany ,Hungary ,Slovakia and other central European regions ;Kecskemeti ( KK ) brand is baby canned food ,sales in Europe and Hungary to Bebimil ;brand sales in Southeast Europe and Croatia market .
HIPP is home to more than 100 years of traditional German family business, pay attention to quality and reputation ,but marketing is too conservative and cautious ,yield is also smaller ,with Germanic unique solitary and proud ,while in Switzerland ,Austria and Russia and other countries also has a factory, also operates in more than 40 countries and regions on the Far East market ,but not too cold ,did not formally enter the Chinese market ,only by students and online shopping with cargo .
But their position in Europe is very high, especially in the high-end organic products ,good reputation, is the European Space Agency space food is one of the designated suppliers .r 9,Meiji /Meijir Emperor Meiji of Japanduring the reign of Mutsuhito the first ,he created the Japanese the most glorious history ,roughly equivalent to the Tang Dynasty of China ,and the enterprise was founded in 1910 ,to improve milk and ice cream started, in 1930 began the development ofinfant formula ,now mainly in Japan and including Hong Kong and Macao Taiwan, Greater China sales .
Meiji milk powder has 3 versions ,the Japanese Meiji ,Australian continent product Meiji ,Meiji (precious son, baby ) .Japanese production quantity is very few ,not to export ,it is difficult to buy ,fake online is more special, Australian due to zinc deficiency be sentenced unqualified ,now sold very little, in Taiwan sales .
In fact, several of Japan Meiji milk brand ,and Light Church ,snow and Morinaga original quality is almost the same ,the price is not expensive ,is always the discrimination of Chinese ,like cars ,originally woman good things ,export to China is changed ,almost all of the worst thing to Chinese ,because of I better not too cold ,not much comment .
In 10 ,rsecurity/Anmumr is New Zealand in the domestic brand milk powder for pregnant women .Fonterra is the world * * products suppliers ,the market is currently a lot of milk powder brand of raw materials powder suppliers ,in whole milk ,skim milk and whey powder supply leadership ,its security brand is very good, is the first brand of milk powder for pregnant women ,but as a result of joint venture and after Sanlu melamine incident ,forced an out of the Chinese market ,Sanlu bankruptcy, Fonterra to entry to China ,business security brand ,now starts the market beginning stage ,sales volume is very small .
r 11,high /MGr high-stepand Fonterra similar ,is Australia dairy suppliers ,the main product is the whole milk ,skim milk and whey powder as raw material ,and a major manufacturing companies, the Ausnutria brand is it for production .
In recent years to set up factories in Qingdao ,began operating independently in China market, but high brand is designed for China and development, in the Australian mainland and no sales ,and because of its itself is raw material suppliers ,the Chinese boss is the original Qingdao foreign trade and Economic Cooperation Bureau officials ,marketing is very backward ,are large to the dealer to the operation however ,high profit ,partial area still doing good .
r 12,Xu Baer /Brightbeginning the PBM nutrition company mainly by sell raw material powder and the main foundry ,domestic false foreign devil patronizing the so-called American imported products is their OEM production, this is a very small company ,mainly sales of raw material powder and other oem .
In 2005, the United States ,Canada Wyeth to completely withdraw from the infant formula milk powder market ,PMB bought Wyeth in the United States Georgia factory ,it that acquisition of Wyeth old factory to some enterprises ,have strong research strength ,but also the melamine before entering the Chinese market ,is mainly the bale to maternal and child shop store sales ,higher profits ,but sales volume is very small .
r above,is the current domestic consumers is often seen and about the truly international brand ,but the brand is not every consumer can fit and love ,you make foreign friends in purchasing or online shopping must be careful ,the other so-called false foreign devil too, without explanation ,the following simple introduce the main domestic brands: r14,Erie :rthisneedless to say ,Chinese know this brand ,Erie and the Chinese majority of so-called joint-stock state-owned enterprises, is the biggest advantage of ZF resources, 20years ago,Hohhot city is state-owned flag dairy farm ,is now almost the enterprise of Inner Mongolia banner ,country especially Inner Mongolia ZF always cite the strength of complete province support to enterprises ,magic props,which is said to the management staff of the various factions in the background ,is very complicated ,but the advantage is very clear ,almost has the best Chinese milk source bases and so on pasture ,milk ,should be the quite good the liquid milk ,many colleagues ,almost only drank the milk ,so when melamine event, shocked many people ,but thanks In ZF support energetically ,Erie has not been melamine down ,but because San Lu ,yuan and the main competitor to fall benefit ,not only the market recovered quickly ,market share is also rising ,09 yearshas become the first brand of homebred milk powder ,milk powder sales of more than $4000000000 ,for low income families, the such big state-owend enterprise product ,is still very competitive and more assured of choice .
In 15 ,emperor yuan r:98 years beforethe establishment of private enterprises ,now in the United States listed on the Nasdaq market ,St. yuan boss named Zhang Liang ,but is the controlling shareholder of his wife ,Zhang Liang, is a former soldier ,after doing whey ( milk powder raw materials ) import and export business ,later see the milk industry profits high, on their own brand, Zhang Liang greatest skill is the courage ,will be the end of 2003 marketing outsourcingto GIA marketing Consultants Co ,in the later years of the increased performance ,once into the production of domestic milk powder of the top three brands ,08annual sales of about 3000000000.
Relative to other domestic private enterprise ,Zhang Liang was more generous ,brave ,thought more enlightened ,may and he did in the foreign soldiers and stayed on ,is the industry recognized good boss ,the staff was nice .
But after listing his hot-headed ,booth is spread too big ,a melamine almost to the Yuan ,the establishment and disintegration of mountains ,northeast milk source base construction and forced to resell ,is upset ,melamine in the performance drops seriously ,but also owed a lot of money dealers ,suppliers ,market action is a lot less, marked the beginning of downhill .
But the domestic brands, in the private enterprises, has no good ,good luck is the San Yuan company high-end products ,price and import brand almost, and Satoshi is mid-range ,low prices slightly ,but overall the product price is not high ,the price to Bo ,also not directly eat imported brands ,and priority Cong price ,as well as the Nescafe more affordable .
Now a hormone problems ,more let a person away ,its prospects worrying .r 16,Beingmate randmost of China private enterprises ,this is a myth of the company, the boss of Beingmate is Xie Hong ,he is said to be a God alone, only 15 years old he was admitted to the Hangzhou Institute of Commerce Department of food Reading University ,after graduating from school to teach, the early 90 technology shares a nearly bankrupt Yuhang in the township enterprises ,the original small factory to make cookies do baby rice ,and then enter the milk industry .
In the event of melamine ,shellfish EN-US advocate course of study or rice flour ,mainly the production of mid-range of rice response to high-end ,its milk ,sales volume is little ,are more concentrated in the Zhejiang area of sales ,while operating the franchise Yingtong stores and clothing baby supplies ,only is a regional brands .
Look from now ,Beingmate is in fact the melamine incident, the biggest beneficiaries ,they make full use of the opportunity of melamine ,occupying much of the air out of the milk powder of domestic market ,has now become a brand of homebred milk powder in the top three brands .
But Beingmate is a typical Zheshang ,business acumen is smart ,quick response ,pay attention to basic ,in Anderson milk source base ,also be nearly two years big business before putting into use ,uses previously to be milk powder, whole product quality ,especially the price is as high as 300 yuanwith series of products ,mainly on the high profits to induce baby shop owner to focus on sales ,price low ,sell a house can earn 100 multivariate,for consumers, it is worth .
Xie Hong was a child prodigy ,http://www.shamballa-wholesale.com/,also good at enterprise engaged in their own personal worship ,but chaos management .r 17,the rGuangdongtide of enterprise ,is a big family ,brothers and sisters 8-9individual partnershipopened ,typical of the Chaoshan boss ,not a few words of knowledge ,but it will do business ,early is preserved and fruits was born ,because fruits fruits in Chaoshan area for which the abuse of food additives, even the use of hazardous substances to processing there are serious security risks by CCTV exposure ,fruits, business is bad .
Later transferred to milk ,family money, and dare to invest a large amount of advertising ,just a few years to grow quickly ,become a domestic brand one of the top five ,but due to Chaoshan people more exclusive, enterprise almost uniform Chaoshan person ,bracelet shamballa wholesale,to the outside world is very mysterious ,industry understanding is not much, a few years ago please have some from Kangshifu company over the occupation managers ,well done ,will help them business from 300000000 to about 3000000000 ,and later because of internal factions struggle badly ,almost by the Chaoshan help out .
Melamine, because business is very bad ,and was forced to put that person to come back .Because Chaoshan people too can do business to make money ,even use unscrupulous divisive tactics of the assessment ,shamballa bracelet wholesale,the industry is not high ,Yashi Li and their subsidiary of mercy is the industry controversial enterprises .
In 18 ,Fei Fei and rrWandashanis China earlier milk powder enterprises, also in Heilongjiang province have their own milk source base of the company ,now still in many other brand milk powder milk powder raw materials provided ,but the past belong to the old state-owned enterprises, management and marketing level is poor, market share is far inferior to the front a few domestic brands ,but their raw materials and pasture in the industry or a great reputation ,than the ,Beingmate and has them a lot better .
But as a result of poor management ,in the 05-07 years in the businessof almost all of the downhill, poor performance .But in the 08 year of the melamine incident ,Erie ,Yashi Li ,yuan and Nanshan and many other large domestic brands were in trouble, because they have a good milk source ,no accident ,recovery ,but from long-term look ,the American Dairy CEO Leng Youbin is not too will do marketing ,focus too much on dealer management and pressure the goods ,not pay attention to the construction of brand and consumer communication ,brand have been relatively poor ,from long-term hard and other large domestic brands competition ,now many people even think that American industry will lose and Sequoia Capital Agreement on gambling .
If the company can pay attention to brand construction ,focus more on the town market ,with intermediate products as the focus ,there is a certain competitiveness, but they are too confident ,now a new star sail and fly a series of product price is too expensive ,the price is not high .
In 19 ,rNanshanrNanshanis a history of the old state-owned enterprises, from Nanshan ranch to Asia and China dairy industry to CITIC China several changes ,also became a joint-stock company ,but the original management system do not have too big change ,management team of industry evaluation is very poor ,some time ago that letter had been sent come in ,to replace the original executives ,but as long as the Nanshan management and operating system are not changed ,in the milk industry prospect, should only get worse, now only part of the regional market .
In 10 years ago, Nanshan is the milk industry in the strength of the manufacturers ,many markets are more flexible ,more business and more understand marketing Yashi Li, yuan and Beingmate and other private enterprises to seize the .
r 20,Wandashan rWandashanis a mountain of Eastern Heilongjiang Province ,Wandashan Dairy the Great Northern Wilderness and unified joint venture company, is a former Bureau of reclamation of the old state-owned enterprises, in the early 60 have been built on the milk source base .
In 90, Wandashan or industry leading milk powder enterprises, but in 2000, decision-making error ,in Mengniu and Yili in the rapid development of the times ,need raw material powder ,Wandashan is decision-making ,want to do the largest raw material supply enterprises .
But with the development of Mengniu and Yili ,have their own raw materials processing plant ,no longer need so much raw material ,Wandashan back to market ,the opportunity is missed .Fortunately, the melamine incident no quality problems, the market to get some recovery ,but mainly in the northeast ,China north area, to become a regional brand .
Because the system ,capital and management deficiencies, in the high-end milk market competitiveness is not strong .r 21,mercy rthis needless to say,we all know, the Swindlers Company ,the milk industry false foreign devil ,we the industry people never will it as a joke .
The changed a name in Guangzhou packaging the high-priced products, milk collection from the Shanxi of a milk base .Because the same formula ,raw materials ;but with a USA brand coat to get money ,before a few years rely on a large number of advertising fame ,and later in the melamine in the accident and false foreign devil identity was revealed, almost collapsed ,but the money is not a problem ,still hold on .
The appearance of the enterprises ,is the Chinese blind superstition foreign brand products ,is also China ignorance of the consumer ,like Sean, cheat the false foreign devil ,in the milk industry and several brands ,consumers must keep their eyes open ,many online check ,have a look of their real background and in Enterprises the foreign country especially in the country of origin of the operating status and reputation .
In 22 ,rsynbioticsrfalse foreign devil,as early as in 07 years will be 315light, and 315 complaints networkhit a lawsuit, is of course the synbiotics lost ,was forced to be the original trademark BIOSTIME French synbiotics ,wholesale magic,changed to synbiotics ,the French word has been removed ,advertising can not directly speak French brand .
But they haven milk ,we did not pay much attention .Then they have to wise up ,in France for a Lallemand synbiotics foundry production strains ,in Guangzhou factory packaging synbiotics ,but even in France, never synbiotics the brand and products in the sales ,just lie to Chinese .
The milk is more outrageous ,in France for a called Laiterie de Montaigu manufacturers on behalf of processing production ,cost should be in 60-70 yuan,was sold to 400-500 yuan,mainly profits are too high ,sell a tank can earn 150 yuan,equivalent to sell 10 cans ofMead Johnson such big brand profits ,the introduction to the guests to help .
The boss is a native of Hainan ,had done the chemical raw materials ,and the French connection also has nothing to do it, but every day shouting French synbiotics ,ridiculous ;but there are actually many consumers make their children to eat them 500 yuan a jar of milk powder ,is ignorance and sad .
But it is such a liar ,it is Chinese milk industry .In 23 ,Ausnutria r:randmercy ,synbiotics is false foreign devil ,is the original Hunan Nanshan a number of management staff out created a brand ,mainly by an Australian company TATURA OEM production of raw materials ,is also part of the formula powder form are transported back to the Changsha packaging ,its capacity many Australian OEM ,Ausnutria brand is domestic production ,low price number .
Is mainly the high profits to the baby store sales ,because of high profits ,many shops like this brand ,but the price is very low ;the false foreign devil identity have been reported such as CCTV ,listed in Hongkong circle to money ,hand changed the packaging prices continue to get money ,on the other hand shareholders cash withdrawals slowly to leave ,now in a substantial increase and replacement of dealers ,to the company and dealers feel insecure ,prospect is not optimistic .
r 24,Ming Ming rboss of Fuzhou family name Chen brothers ,do milk dealers ,done a lot of brands in Fujian distributor, familiar with the milk industry and dig the first pail of gold ,went to the Hongkong register a company in Hongkong ,a name themselves produce milk, a few years ago, volume is small ,the price is very low, is mainly to do the market of villages and towns in Fujian Province ,after 08 years, no melamine ,in many provinces started selling ,increased performance .
But the management is still poor, personnel flow rate is also very high ,typically small individual enterprises, is a Hongkong enterprise name ,but in Hongkong had never even heard of ,just do the domestic market of villages and towns only, is a Hong Kong version of the false foreign devil ,the new alpha i method high-priced products, very low price .
r 25,Mengniu rthiseverybody is more familiar ,Mengniu liquid milk is done well, milk do bad ,,than the far worse ,is dominated by low ,in the melamine after the accident, recovery is not good ,liquidity problems, now Niu Gensheng has not been in Mengniu ,will the main company was sold to COFCO ,is national holding company ,a joint venture company called Mengniu Allah ,are also not good .
Mengniu not to focus on the formula, the quality and the price is very general .In 26 ,rCradle:Northeast region brand ,the boss is a dairy ,originally is the yuan original deputy general .
See cradle product mother will find ,actually quite like the Nescafe ,because in the past copycat Nescafe trademark ,has also been Nescafe on the court ,but because local protection and PR strong Nescafe ,no way .
Quality ,price is very poor .In 27 ,the ancient city of Shanxi r:where old brand ,infant milk powder sales volume is not large ,only in the local market also can .r 28,terracotta and :are Shaanxi milkings old plant ,in the local regional sales can also ,but the Shaanxi milk source overall poor quality of raw materials ,so it is not very good ,quality in general .
r 29,star ,Venus ,dragon red ,sweet heart :are the northeast old dairy enterprises ,China baby formula is the Heilongjiang these enterprises ,but by the institutional reasons of lag, commercialize degree low ,these enterprises in the fierce competition in the market was going downhill .
Quality and the formula as well as the prices are mid-range routes ,not out of any major quality problems ,but also not class .In 30 ,rcottage,Hero :the Jiangxi local brands, the hero has been bright shares ,mainly the development of the local business .
The top only around Jiangxi market development but also half-dead .r 31,sheep milk powder rnow manybaby shop will recommend and introduce the goat milk ,goat is the main brand about ,can be high ,especially Royal ,royal ,northwest sheep ,flying ,Karicare ,Ao Zhi Miao and per dimension couture ,theoretically the sheep powdered milk for babies reduces protein allergy probability, is relatively easy to absorb ,also close to breast milk .
Especially in the online and store sales staff ,many say that milk how better than milk goat milk source view ;but because very few, and are small scale of intensive production ,retail sheep occupies the overwhelming majority, the milk source quality control than large-scale intensive production of milk to do well ,and all the sheep powder study on milk powder is far from persuasive and large sample volume ,are not scientific enough .
Especially in China ,the sheep milk enterprises in Shaanxi as the main base that suckle a source ,small scale, backward management ,the main brand is a small private enterprises ,a jar of the cost is 50 yuan ,is generally 80-100yuanbale to maternal and child shop sales ,retail price is in 200 yuan shop around ,the profit is very high, but the manufacturer small ,quality is not very reliable ,in order to better absorb and let the baby to eat the small factory sheep milk powder ,personal feel the loss outweighs the gain.
,the risk is too big .So it is recommended that the mother to the baby to eat large manufacturers brand milk powder instead of listening to the maternal and child shop to make money by unscrupulous introduction ,eat those inferior sheep milk .
r andother small and medium-sized brand ,too much, too unworthy I one one introduced ,too small for the brand ,inside this industry ,more credible, and I want to emphasize one point is, in the purchase of all those less well-known brand, must the Internet comprehensive check ,check the brand business background ,the strength and the consumers of their evaluation .
In the milk of the industry, the most reliable is our parents reputation .r 17,the rGuangdongtide of enterprise ,is a big family ,brothers and sisters 8-9individual partnershipopened ,typical of the Chaoshan boss ,not a few words of knowledge ,but it will do business ,early is preserved and fruits was born ,because fruits fruits in Chaoshan area for which the abuse of food additives, even the use of hazardous substances to processing there are serious security risks by CCTV exposure ,fruits, business is bad .
Later transferred to milk ,family money, and dare to invest a large amount of advertising ,just a few years to grow quickly ,become a domestic brand one of the top five ,but due to Chaoshan people more exclusive,buy tricks, enterprise almost uniform Chaoshan person ,to the outside world is very mysterious ,industry understanding is not much, a few years ago please have some from Kangshifu company over the occupation managers ,well done ,will help them business from 300000000 to about 3000000000 ,and later because of internal factions struggle badly ,almost by the Chaoshan help out .
Melamine, because business is very bad ,and was forced to put that person to come back .Because Chaoshan people too can do business to make money ,even use unscrupulous divisive tactics of the assessment ,the industry is not high ,Yashi Li and their subsidiary of mercy is the industry controversial enterprises .
In 18 ,Fei Fei and rrWandashanis China earlier milk powder enterprises, also in Heilongjiang province have their own milk source base of the company ,now still in many other brand milk powder milk powder raw materials provided ,but the past belong to the old state-owned enterprises, management and marketing level is poor, market share is far inferior to the front a few domestic brands ,but their raw materials and pasture in the industry or a great reputation ,than the ,Beingmate and has them a lot better .
But as a result of poor management ,in the 05-07 years in the businessof almost all of the downhill, poor performance .But in the 08 year of the melamine incident ,Erie ,Yashi Li ,yuan and Nanshan and many other large domestic brands were in trouble, because they have a good milk source ,no accident ,recovery ,but from long-term look ,the American Dairy CEO Leng Youbin is not too will do marketing ,focus too much on dealer management and pressure the goods ,not pay attention to the construction of brand and consumer communication ,brand have been relatively poor ,from long-term hard and other large domestic brands competition ,now many people even think that American industry will lose and Sequoia Capital Agreement on gambling .
If the company can pay attention to brand construction ,focus more on the town market ,with intermediate products as the focus ,bracelet shamballa,there is a certain competitiveness, but they are too confident ,now a new star sail and fly a series of product price is too expensive ,the price is not high .
In 19 ,rNanshanrNanshanis a history of the old state-owned enterprises, from Nanshan ranch to Asia and China dairy industry to CITIC China several changes ,also became a joint-stock company ,but the original management system do not have too big change ,management team of industry evaluation is very poor ,some time ago that letter had been sent come in ,to replace the original executives ,but as long as the Nanshan management and operating system are not changed ,in the milk industry prospect, should only get worse, now only part of the regional market .
In 10 years ago, Nanshan is the milk industry in the strength of the manufacturers ,many markets are more flexible ,more business and more understand marketing Yashi Li, yuan and Beingmate and other private enterprises to seize the .
r 20,Wandashan rWandashanis a mountain of Eastern Heilongjiang Province ,Wandashan Dairy the Great Northern Wilderness and unified joint venture company, is a former Bureau of reclamation of the old state-owned enterprises, in the early 60 have been built on the milk source base .
In 90, Wandashan or industry leading milk powder enterprises, but in 2000, decision-making error ,in Mengniu and Yili in the rapid development of the times ,need raw material powder ,Wandashan is decision-making ,want to do the largest raw material supply enterprises .
But with the development of Mengniu and Yili ,have their own raw materials processing plant ,no longer need so much raw material ,Wandashan back to market ,the opportunity is missed .Fortunately, the melamine incident no quality problems, the market to get some recovery ,but mainly in the northeast ,China north area, to become a regional brand .
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