Still Not Using LinkedIn Ad Campaigns? You Could be Missing Your Audience.
When working with ads as a marketer, you have probably used those well-known social networks like Facebook, Instagram, or even Twitter. Your major goal should be reaching the targeted audience, right? In case of B2B or premium B2C focused company, your objective will be related to the professional audience: influencers, decision-makers in different entities of the private sector or strong individuals.
As for the B2B business, LinkedIn is a social network, which should not be neglected. As the latest Content Marketing Institute study showed, LinkedIn is the best social media in this sector. More than 60% of B2B marketers saw LinkedIn as being “effective” or even “very effective”, while only 55% saw Twitter as strong in this sector and 32% Facebook. So what it means for us? 400 millions of professionals on the LinkedIn made the network ideal for high quality leads generation.
Here, we will show you, how you can take advantage of the Sponsored Content or if it is even the right one for your needs, while you can even get $250 in free LinkedIn ad credit to test drive!
Never heard of Sponsored Content? Let’s take a look…
Sponsored Content is optimized for the user’s browsing experience, not interrupting him in his ordinary activity on his desktop, tablet or smartphone and providing him the wished content. Sponsored Content can be supportive for you in case of your promotion (brand awareness) or for collecting leads. Thus, you are able to gain attention of the highly targeted audience of professionals through LinkedIn and your official page followers.
Who Can Operate the LinkedIn Sponsored Content? In this generation of content, social, or demand marketers, anyone can achieve:
1. Professional audience
One of the major focus of most of the marketers is to make larger categories of the targeted audience. Noone is interested in poor guys, not able to buy anything. LinkedIn provides you this possibility, to use demographic criteria. Most of the time, the major group of your interest is 30 years old or more and with stronger potential for buying. Moreover, 80% of LinkedIn profiles are people, who have the proper B2B purchasing power and are in the decision-making process in their companies.
2. Be more specific on people
If you want to be even more, specific, choose criteria, which suits you the most, like positions in their jobs (like names of their positions), sector in which they work, companies, education, location, etc.
3. Increase your ROI
With Sponsored Updates the customers often get three or even five times more engagement as with the standard display ads, as this kind of advertising is built into the visual design. Moreover, the native ads provide content within the context of the user’s experience and the content they are already engaging with on their LinkedIn feed.
4. Choose the best leads through LinkedIn
Recent experiences show us that campaigns with variety of tools, like e-books, white-papers, infographics, etc. caught attention of sophisticated and often highly regarded audiences across the entire world. As the Content Marketing Institute showed, 94% of B2B marketers used LinkedIn for their content efforts. But it’s not only about using the LinkedIn, but reaching the wished results. Even more, HubSpot had a study, which showed that 43% of marketers have found a customer on LinkedIn. It’s natural that HubSpot also uses Sponsored Updates for his own campaigns.
5. Intensify your efforts through mobile
It is estimated that approximately 75% of Sponsored Updates are seen on mobile devices. Take advantage of this fact as well and target your audience with visuals for mobile-optimized landing pages. This is another key factor for you, to achieve success through simple mobile-friendly experience.
It is really easy to start with Sponsored Content. You need only a LinkedIn Company Page; This could be your major tool for publishing and sponsoring content on LinkedIn.
Are you ready to step up your online efforts through LinkedIn? Get your $250 free LinkedIn ad credit here.
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