Agencies
New Delhi, July 27
Embarking on its aggressive business strategy for the Indian subcontinent, Toshiba India, a 100% subsidiary of Toshiba Corporation, Japan, a global leader in innovation and cutting edge technology today announced its business plans to attain the Number 1 position in LED TV market in India.
The Company plans to garner No.1 Position in the LED TV segment in the current fiscal, reiterating Toshiba’s position as one of the leading consumer technology brand in India.
Commenting on this occasion, Mr. Shigenori Tokumitsu, Corporate Senior Vice President, Executive Vice President, Digital Products & Services Company, Toshiba Corporation said, “For Toshiba Corporation, India is a strategic market, poised towards high growth trajectory. India is a growing market with a high potential which is why we are making major investments in building the brand and expanding our sales and service network. In line with Toshiba Corporation’s philosophy of bringing meaningful innovations to the consumer, today we are launching our innovative TV and PC line-ups in India. With the launch of our new product range coupled with the strong brand strategy, we plan to achieve the top position in India.”
“In FY11, while the industry growth was flat, we witnessed a seven fold Year-on-Year growth in our flat panel TV sales. Continuing further on our growth trajectory, we aim to become No.1 player in the LED segment in India. Today we launch our new line-up of ‘Thinking LED’ coupled with our new marketing campaign for LED TVs with Sachin Tendulkar.
Our aim is to increase our market share to 15% in FY2013, by being at the forefront of driving the transition from LCD to LED Flat Panel Television.
We are geared up to support the launch of new products with a very aggressive marketing campaign, and like last year, Toshiba will be among the top advertisers in the industry this year”, said Mr. Tengguo Wu, Director – DS Division, Toshiba India.
The entire business strategy is marked by Toshiba’s wide LED TV portfolio which enables consumers to choose the best LED TV for them. Toshiba now has a complete range of LED TV models with the screen sizes ranging from 48 cm (19) to 140 cm (55) available between Rs. 10,000 – Rs 12,00,000.
The key to the company’s growth plans lies with the forever evolving innovation. Introducing the large screen Glasses-free 3D TV to the world, the Company’s R&D centres across the globe, identify new opportunities for technology-enabled innovation that could modernize our world, and develop first of its kind product, giving Toshiba a first-to-market expertise. Now, that’s good thinking! Reflecting the very same DNA of the brand, Toshiba India has launched a new Brand Marketing Campaign – “That’s Good thinking!”
Augmenting the new launches, Toshiba India has outlined a new marketing campaign – ‘Thinking LEDs’, specifically for its LED TVs, with its brand ambassador, Sachin Tendulkar. The campaign will highlight Toshiba’s superiority over the key attributes that inspire a purchase decision – whether the consumers are thinking about Quality, Performance, Style, Versatility, Power saving or all put together.
· Think Performance – Toshiba’s patented Regza Engine re-produces high resolution images by using complex calculation to enhance the received signal to the highest video quality. A faster processor also results in a shorter response time, thus offering unmatched picture performance.
· Think Lifestyle – Inspired by ‘less is more’, the narrow bezel in Toshiba LED TVs ups the fusion of elegance and superior TV viewing experience, making each LED TV a masterpiece that will be acclaimed by home entertainment and design enthusiasts alike.
· Think Sound – The new LED TV range features a proprietary POWER BASS BOOSTER or High efficient 2X10W speakers which generate harmonics at different frequency intervals. As a result, the depth of the frequency is increased and clarity of the bass sound is strengthened leaving the user with a powerful yet a clear sound.
· Think Power Saving – Toshiba LED TVs are not just energy efficient, but save energy as well. The AutoView feature monitors the room brightness and adjusts the backlight to maintain maximum needed contrast, thereby reducing the running costs by lowering power consumption.
· Think Innovation – Toshiba RZ1 LED TV is World’s First large-screen Glasses-free 3D TV
Alongside the launch of the new LED TV range, Toshiba India also announced the launch of its new range of innovative PCs.
To secure the targeted market share, Toshiba will significantly invest in increasing its dealer network and point of sales from the current 6000 to 8000. Complimenting the distribution and marketing support for the new product launches, Toshiba India will also strengthen it’s after sales service network from the current 450 service centers. In addition to the service network spread across 400 cities, Toshiba India has also set up a dedicated call centre which is operational on all 7 days between 8:00am to 10:00pm.
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About Toshiba India Pvt. Ltd.
Toshiba India Private Limited is a 100% subsidiary of Toshiba Corporation Japan. Toshiba, a world leader in high technology, is a diversified manufacturer and marketer of advanced electronic and electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and materials, power systems, industrial and social infrastructure systems, and household appliances.
The business operations of Toshiba India Private Limited in India encompass the following business domains:
• PC Business (Laptops)
• LCD LED TVs Business
• Home Appliances Business (refrigerators, washing machine etc.)
• Thermal & Hydro Power Plant Systems Engineering Business
• Semiconductor Business
• Multi-Functional Peripherals / Devices (copy/print/fax/scan etc.) Business
• Transmission Distribution & Industrial Systems (including railway systems / equipment) Business
Visit Toshiba India website at www.toshiba-india.com