2014-12-23



New Delhi,

India’s leading online fashion destinationJabong.com, announced the second edition of Jabong Online Fashion week (JOFW) at DusitDevarana in New Delhi today. GorgeousSushmita Sen announced the new edition of the only fashion week of its kind – Jabong Online Fashion Week along with the esteemed jury Jabong.com through its second season endeavours to provide the industry with the most incredible talent from various genres including designing, modeling, hair styling, make up and fashion photography from asearch held across the country.

Apart from offering a platform to the winners to showcase their work, Jabong.comwill also impart training from the illustrious jury comprising ofNandiniBhalla, Noyonika Chatterjee,Varun Bahl, VidyaTikari,Lubna Adams andColston Julianwho will be sharing their valuable expertise to further hone their skills UndoubtedlySeason II comes on the heels of the staggering success of season I. Last season’s winners included Ritu Chauhan De, Ravi Goswami andSidharth K Kakkar who have achieved a name for themselves in their respective fields.Models-Ritu Chauhan De and Ravi Goswami,have walked for top designers in the country, and bagged projects with top media houses.

Designer- Sidharth K Kakkarstyled and designed an outfit for celebs such asKapil Sharma, Gauhar Khan, RajeevKhandelwal and so on. Jabong.com’s endeavor continues to promote and establish new talent in the industry, and give them a platform through which they can accomplish their dreams and rise further. Commenting on the launchPraveen Sinha, MD & Founder, Jabong.com says, “With Jabong Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow.

JOFW is aimed at gathering best of talent and fashion aficionados giving them an opportunity to showcase their talent with the guidance of stalwarts of the industry. Jabong has always strived to provide the customers and industry, with the best of talent and services, and JOFW is one such initiative by the brand.” Thrilled to be associated with the launch of JOFW, SushmitaSen, said, “Online Shopping is the buzzword these days, and the shift has been evidently drastic from offline to online.

Bearing in mind from where this industry started to where it has gone now, it’s a pleasure for me to launch Jabong Online Fashion Week! JOFW is a platform that will not only nurture young talent but also hone their skills with a thorough guidance from influencers of the industry. I would like to wish all the very best to all the participants.” Jabong Online Fashion Week has on boarded Times Now, Dorothy Perkins, Microsoft, Cosmopolitan, PayU Money, Taxi For Sure and Chic-a-thon as partners.

Show more