2016-10-23
Oddity Central wrote about the market for premium potato chips:
St. Erik’s, a Swedish micro-brewery, was upset by people enjoying their premium drinks with regular over the counter chips.
So they set out to make their own. The luxury chips are packaged in black boxes that hold just five.
The boxes cost $56 – or $11 a chip.
Each chip is hand-made and has its own flavour. The selection includes a chip made with Matsutake mushrooms found in the wild pine forests of northern Sweden, and another made with Leksand onions grown on the outskirts of a small Swedish town.
Read and see more photos on Oddity Central’s website.
Via: Marginal Revolution