It has taken just over fifteen years for “Havit”, a global peripheral brand in the field of IT and entertainment, to create a significant impact with their state of the art products across 176 countries in the World. The R&D division of Guangzhou Havit Computer Technology Company Limited, the name behind the brand “havit”, invests significantly in developing products which are technologically and aesthetically superior to other contemporary products in the same domain. Their design team makes extensive 
research in creating fashion products which appeals the youth fraternity worldwide and is one of the reasons why acceptance of the product is instant across countries. At this point in time over 800 million satisfied people across the globe has been using some products or the other of Havit and this number is only increasing every day. This has also triggered the organization to adopt an extensive global marketing portfolio program with an objective for the brand to be closer to the impact audience across different geographical and cultural clusters. The response which Havit received in top international fairs like the Hongkong International Fair,Gitex Dubai,CEBIT Germany,CES,ASD in US,NEC in UK had been overwhelming. They have also have been the principal sponsor of the Morocco League Football. The brand found endorsement from prominent personalities all over the world, the video of “Keenan”, the rising internet star in US who spoke on havit ,for example, went viral across the world with a viewership count of over 3000,000 through Youtube,Facebook and Twitter .
It was this popular global Diaspora of Havit which excited the management team of Bayside Global Electronics in India to introduce this brand in India in Nov’2013. Abhishek Poddar MD,Bayside Global Electronics, speaking from the company HQ office in 15, India Exchange Place,Kolkata, beam in confidence while explaining about the response which the brand received in India only after 6 months of it being launched. “We have launched Havit in over 30 markets across the regions in India in the process appointing key channel partners and dealers who have given immense support in taking the proposition closer to the consumer. In a market where there are already well entrenched players dominating, it was never an easy job for us to find our own space, but gradually, because the command which the brand has on its quality and design; it has been able to slowly make its mark in the shelves where it has been displayed”, says Mr Poddar.
Bayside Global Electronics have launched Havit products in the segment of Mice, Keyboard,Headphones,Speakers,USB Hubs, Card Readers, Cooling Pad, Webcams and Earphones in India. “The range and quality of the Havit products are simply brilliant”, says Pranjit Hazarika, Director, Sales and Marketing in Bayside Global. “We have been able to witness the core strength that the brand possesses in terms of its quality, packaging and aesthetics. That is the reason why we have got significant response from premium counters where we have gone ahead and placed our brand. The range of our mice, headphones and speakers have been noticed by the consumers which has been a result of a continuous focus of the team in ensuring a range visibility of the Havit products in prominent display counters. We will continue this focus in adapting a proactive approach in retail towards making the brand more accessible and visible to consumers”, says Mr Hazarika.
The service network of Bayside Global has also been commensurate to their expansion plan in India. They have already created a core service team to expand and establish a solid service infrastructure in the country. Commenting on this Mr Poddar said “Our growth objective is intertwined very closely to our service deliverables and hence ensuring a standard in accordance to the quality of the brand is highly critical”. Elaborating on the future plans of the organization, he stated that Bayside Global would continue to work in a defined channel strategy and would explore opportunities which lies in Online,LFR, Insitutional and Retail level.
Bayside Global Electronics is closely working with Havit towards launching an India Specific Series of products which can create differentiation of the brand compared to others at the channel level. The company targets to launch smart phones from Havit in the fablet segment 6 months down the line. Also the company would launch a series of products in the 2.1/4.1/5.1 speakers segment extending the recent introductory launch of 3 models in 2.1 series and 1 model in the 4.1 and 5.1 segments respectively. The 4210u and 5510u models in the 2.1 segment have received very good reviews across the country because of their high RMS output quality backed up by a premium stylish design component. Bayside have also recently launched the “Me” series of high end Bluetooth speakers and headphones in India and plans to launch a series of products in this range as premium offerings for music lovers across the country. Moreover the company has also introduced series of car chargers and computer cases making the peripheral portfolio robust.
After that our performance would mostly depend on how effectively we manage the PLC in each category of products so that we continue to grow in both across both lines”..says Mr Poddar, MD of Bayside Global Electronics before signing off.