DS, the French premium automotive brand, is confirming its momentum with 63,800 cars sold in the world in first-half 2014. The DS cars stand apart through their remarkable design, ultimate refinement, premium materials and technology.
DS has taken 468,000 orders since its worldwide debut in 2010. Recently, the Poissy site in France achieved the distinction of producing its 300,000th DS3.
The 300,000th DS3 model in question is a limited edition “So Irresistible” cloaked in Perla Nera black body paint. This 300,000th DS3 reflects the success of the fun-loving car that appeals with its unique styling and multiple customisation possibilities, and with its impressive technological content and driving performance.
In the first half of the year, 63,800 DS cars were sold in the world. The variation of sales volumes by region is contrasted comparing to the 1st half of 2013.
Moreover, in May, the DS3 was voted “Best Supermini” by JD Power in UK with a customer satisfaction score of 79.3 per cent. This distinction joins their other accolade when they were awarded “Car of the Year” by the UK’s Top Gear magazine when the DS3 was first launched and “Car of the Year” by Diesel Car magazine.
While the DS3 has no doubt captured young hearts and minds worldwide, there is still much to love about the other members of the DS family.
For instance, the DS4 has been voted “Most Beautiful Car of the Year” by more than 60,000 web users in 62 countries. A jury from the worlds of design, sport, culture and the media presented the DS4 with the “Most Beautiful Interior” prize at the 26th International Automobile Festival. The DS4 has also been honoured at the 2011 Auto Bild Design Awards in Germany where it was named “Most Beautiful Car” in the City and Compact Car class.
Meanwhile, the DS5 has collected some notable awards including the “2012 Car Design of the Year” presented by Car Design News for its aesthetic styling achievements, while Top Gear UK has made the DS5 its “2012 Family Car of the Year” thanks to its high level of rational and practical design.
The DS4 and DS5 were the first vehicles ever launched by Naza Euro Motors and thus ushered in a new era for the brand in Malaysia. Both premium cars drive as good as they look and the general consensus agrees.
Pulling up anywhere in a DS makes a bold statement that nobody is likely to forget. Whether staying in the city or heading back to the hometown, adding some French flair to the Raya experience will keep the relatives talking and create memories worth cherishing.
The Grand C4 Picasso has done well for itself by clinching several awards such as “Best Seven-seat People Carrier” in the Fleet News Awards, “Family Car of the Year” in BBC Top Gear magazine, “Best in Category” in the Automotive and Transport section of the Good Design Awards, “Family MPV of the Year” in Autobild Golden Steering Wheel 2013, “MPV of the Year” in What Car? magazine and “MPV of the Year” in the UK Car of the Year Awards.
In Malaysia, the DS line-up currently consists of the DS3, DS4 and DS5. The DS3 is priced at RM114,700 (on-the-road without insurance) and comes with a five-year warranty with unlimited mileage. The DS4 is priced at RM145,920 (on-the-road without insurance) and comes with a five-year warranty with unlimited mileage. The DS5 is priced at RM183,958 (on-the-road without insurance) and comes with a five-year warranty with unlimited mileage. The Citroen Grand C4 Picasso is priced at RM184,926.20 (on-the-road without insurance) and comes with a five-year warranty with unlimited mileage.
Naza Euro Motors is the official distributor of the Citroen brand in Malaysia. Visit the Citroen showrooms currently showcasing the DS3, DS4, DS5 and Grand C4 Picasso at Citroen Glenmarie in Shah Alam, Citroen Penang Island in Island Glades, Citroen Juru on the mainland, Citroen Johor Bahru and PJ Automall in Petaling Jaya with more showrooms coming soon in the form of the new Citroen Puchong 1S centre.
Call 1800 222 808 and visit the official website www.citroen.com.my for more details on Citroen in Malaysia. Log onto the Citroen Malaysia Facebook page and subscribe to the monthly Citroen e-Newsletter to never miss a beat about Citroen.
As part of the currently running Raya Promotion, enjoy five years free service inclusive of labour & parts and a RM1,000 gift voucher with every purchase of a DS. Visitors to Citroen outlets nationwide can also take a test drive of any DS models and stand a chance to win 2 return tickets to Paris. Contact the nearest Citroen outlet to learn more.
* Citroen Malaysia extends their warmest greetings and wishes all readers Selamat Hari Raya Aidilfitri.