Portland, Maine - November 2, 2011 - CashStar, the digital gifting and incentives company, today announced that it has added mobile web Gift Card purchasing to its powerful digital gifting platform. By fully optimizing the e-gifting experience for mobile devices, this new functionality makes eGift Card purchasing quick and easy on most smartphones. This capability enables retailers to tap into incremental eGift Card sales from the fast-growing mobile shopper market.