Hong Kong (August 31, 2016) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today the launch of CTE’s kids channel Miao Mi in Singapore on Mediacorp’s Over-The-Top (OTT) service, Toggle, and Singtel TV’s new OTT service, Cast. Miao Mi, the Mandarin edutainment channel created for preschool kids across Asia, is now available on Toggle’s Prime pack, and will be launched on Cast’s Kids pack starting September 1. Singapore is the second market for Miao Mi, following its initial launch in Indonesia this January.
“We are elated to introduce Miao Mi to Singapore with the full support from two prevalent OTT services backed by two Singaporean media powerhouses,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment. “Given the growing importance of Mandarin, and the desire of most parents to have their kids exposed to multiple languages, we believe Miao Mi offers great value for Singaporean families. Preschool kids, and their parents, can enjoy Miao Mi’s high quality children’s programming on various devices while practicing their Mandarin.”
Targeted at children aged 3 – 6, Miao Mi aims to help kids in Singapore learn Mandarin in a fun and engaging way. The channel is carefully curated with programmes that entertain, educate and empower kids with a unique Asian perspective. The programming mix includes first and exclusive animated and live-action series, as well as family movies. These programs come from leading children’s content providers, primarily from China, Korea and Japan, and are all dubbed in Mandarin. Miao Mi also features its own show, Miao Mi Classroom, which is hosted by the channel mascot and uses animated flash cards and catchy songs to facilitate Mandarin language-learning.
Math Fun with Ria
Peet, The Forest Detective
Some of the first and exclusive programs premiering on Miao Mi include: two programs produced by Korea’s preeminent educational broadcaster EBS – Peet, The Forest Detective, a series centered around the theme of nature and Math Fun with Ria, an animated series teaching preschoolers mathematical fundamentals; Peek-a-boo, from Japan’s public broadcaster NHK, a live-action series designed to inspire kids’ curiosity through interesting visuals and sounds; and Pleasant Goat Fun Class, an educational series focused on sports and animals featuring well-known animated characters from the Pleasant Goat franchise.
Miao Mi is available as a linear channel and a subscription VOD service through Toggle and Cast.
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Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES PINOY, the Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers; cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; KIX, the ultimate destination for action entertainment; KIX 360, the dedicated Over-The-Top (OTT) linear feed for KIX; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; THRILL, Asia’s only regional horror, thriller and suspense movie channel; and THRILL 360, the dedicated Over-The-Top (OTT) linear feed for THRILL. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com
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