Mopar serves as the source for genuine parts and accessories for Chrysler Group brands as well as FIAT brands. Due to the Chrysler Group’s new alliance with FIAT SpA, Mopar has been able to extend its global reach, integrating of service, parts and customer-care operations. The overall goal is enhance dealer and customer support worldwide. Mopar currently offers more than 500,000 parts and accessories for Dodge, Chrysler, Jeep, RAM, and FIAT vehicles that are distributed in more than 130 markets. Mopar parts are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and FIAT vehicles. This connection is one that no aftermarket parts company can provide.
Customization is also a big part of the Mopar brand – and it is a name that car enthusiast know well. The Chrysler Group is preparing to showcase a Mopar-customized contingent of creations. 20 vehicles customized with existing Mopar parts and accessories will take the spotlight in the 15,300 square-foot Mopar display at the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 5-8
One of the vehicles to be showcased is a 2014 Chrysler 300S. Chrysler’s iconic and elegant Chrysler 300 sedan is elevated with its ‘S’ version to achieve ultimate in style and street cred with a variety of Mopar accessories. Starting off is a Phantom Black Tri-coat color on the exterior. The front is reinforced by a 13-bar black “Gotham” grille surround, with a lowering kit. This drops the 2014 Chrysler 300S closer to the streets, making its presence ever more known. The wheels are taken from the Chrysler 300C John Varvatos Limited Edition with 20 x 8-inch wheels finished in a Mopar bronze. In the rear a black SRT spoiler helps give a feeling of the rear being driven towards the pavement when in motion, allowing the 300S to corner urban canyons with impressive agility.
Step inside the 300S and you will not be disappointed. Seats and door bolster inserts are wrapped in Katzkin Bisque leather and matching Katzkin Bisque threads border the seats, door and console armrests. Leather seatbacks are embossed with the “Imported From Detroit” logo. Mopar never seems to fail when outfitting an existing model. Anyone looking for a menacing, yet luxurious sedan to cruise the city or high roads will undoubtedly be impressed with the 300S.
This latest automotive news article is presented to you by NC’s Sport Durst Chrysler.