Job Description:
Job Purpose
To develop a distinctive marketing strategy in line
with the Brand vision and positioning through focused consumer insights,
effective communication of brand expression and PR activities to build and
strengthen the Brand Equity.
Key
Result Areas
Supporting Actions
Define Brand
Strategy, Positioning & build a system to monitor brand performance
Develop the strategic brand direction and
overall growth strategy in alignment with the brand’s key proposition.
Develop the brand plan and communicate
brand directions
Define & maintain relevance of the
value dimension of the brand- both tangible & intangibles
Set Up a tracking system to periodically
monitor and provide feedback to the creative team on Desired vs. Actual
Brand Positioning
Understand, Define & Continuously track evolving consumer needs
Define & track the targeted customer
in terms of demographic & psychographic profile
Understand triggers influencing buying,
buying process and shopping behavior
Track evolving consumer and industry
landscape to assess new opportunities for growth.
Impact the Brand Financials
Monitor the marketing budget and
expenditure
Monitor % Sales from new
developments/innovations in current category or a new category
Drive repeat business through loyalty
program thereby reducing effective discount on the brand
Customer engagement
Drive sharp consumer understanding through
behavioral analysis of loyalty members
Create segments through which specific and
dedicated campaigns can be targeted.
Plan the marketing Campaign Effectiveness
Monitor Social media presence scores
Consumer Insights Management efficiency
(e.g: quality of Consumer panel Forum findings report/ Consumer research
& analysis Reports)
Social Media
Drive Social media and digital ecosystem
for the brand creating opportunities for building brand through this
medium.
Monetise the medium through smart and
effective campaigns .
Channel Marketing
Integrate consumer marketing strategies
with product/ retail marketing strategies.
Build an yearly calendar to drive retail
walkins – activations, store openings, coffee mornings
Create a selling plan for effectively
promoting key brand ideas across all channels with special focus on Dept
Stores and Multi-brand outlets
Innovations
Foster a culture of innovation by working
with product & design teams mining consumer insights, leading them
to logical product creation briefs and launch plans.
Create business plans for key innovations
across channels
Build an Efficient Marketing Budget &
Execute on agreed Brand Objectives
Define Brand Objectives in terms of
salience in the target segment, footfalls into the store, consumer
experience within the store and CRM
Build Marketing Plans and Budget for
executing on agreed objectives
Innovate in marketing execution to build
marketing cost efficiencies
Develop Relationships with agency partners to
build & execute Communication & Marketing plans
Finalize selection of agency partners for
execution of Marketing Plans
Plan a comprehensive marketing strategy in
line with the vision of the creative team with clear cut timelines and
well defined measurement criteria
·
Execute
on communication and marketing plans ensuring that a consistent 360 degrees
approach through all consumer touch points is in line with the Brand’s Point
of View
·
Ensure
efficient Media Planning & Buying
·
Build
communication plan for the CRM program
Efficiency in marketing processes
Agency Management
Media plan effectiveness wrt reach and
frequency
Annual
Brand Plan Process efficiency
Drive Customer Engagement process under BE
framework (RADAR Score)
Institutionalizing Brand Equity
measurement & process of improving it over time
Monitor competitive
brand marketing activities
Track market research data
Gather intelligence on competitor activity
constantly and incorporate changes in marketing/ communication plan
Business Introduction:
A US $40 billion corporation the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136000 employees belonging to 42 different nationalities. The Group operates in 36 countries Australia Austria Bangladesh Brazil Canada China Egypt France Germany Hungary India Indonesia Italy Ivory Coast Japan Korea Laos Luxembourg Malaysia Myanmar Philippines Poland Russia Singapore South Africa Spain Sri Lanka Sweden Switzerland Tanzania Thailand Turkey UAE UK USA and Vietnam.A US $40 billion corporation the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136000 employees belonging to 42 different nationalities. The Group has been ranked Number 4 in the global Top Companies for Leaders survey and ranked Number 1 in Asia Pacific for 2011. Over 50 per cent of the Aditya Birla Groups revenues flow from its overseas operations. The Group operates in 36 countries.With a combined Net Sales Value of USD 1.2 Billion we are 3 Businesses consisting of Domestic Textiles Overseas Spinning and Acrylic Fibre with a 14000 strong workforce 10 manufacturing units operating in 5 countries i.e. Egypt India Indonesia Philippines and Thailand.In the Textiles sector in India we are the largest manufacturer of linen fabric and some of our flagship brands are Grasim Graviera & Linen Club. We are the 2nd largest Exporter of Acrylic Fibre in the world with brands such as Pilbloc & Birlacril.The Overseas Business exports yarn across the globe with brands such as ABY Softura & ABY Flexo.
Infrastructure & Welfare:
REGENT GATEWAY
Plot No. 5B, Regent Gateway, Doddanakundi Village, KIADB Industrial Area, ITPL Road, Bangalore 560048
Ph No: 080-67272600
Fax No: 080-67271616
Landmark - SAP Road, Whitefield.
REGENT GATEWAY IS A :
• Well Located Building
• Aesthetically appealing
• Sound Structure & modern Architecture
• Sound Proof glazing
• Large Floor Plate High Floor Efficiency-85%.
• Stand alone Structure.
• Good Ceiling heights-11 feet
• Maximum No. of Car parks.
• High visibility of our company’s Name/Brand Equity/Identity-24/7 (nearly 3 lakh people pass the building)
• Close access to public Transport & Terminals.
• 50 kms away from Bangalore International Airport
• Walking distance from Business Hotels.
• Close to Major Residential Apartments Complexes.
• Close to Schools of International Standards.
• MNC neighborhood i.e. SAP,DELL,GE,HP etc.,
• ITPL an international landmark in close proximity.
Qualifications:
PG
Minimum 18-20 years
Mandatory Skills:
Marketing
Minimum Experience Level:
16 - 20 Years
Report to:
Marketing Head
Last date of application:
2017-01-26T13:29:00-05:00