Job Description:
Key Result Areas/Accountabilities
Supporting Actions
To facilitate enhanced data usage from prepaid customers.
Ensure Increase in continued usage of Prepaid data customers.
Track high usage club and execute programs for increasing this high revenue generating base. Track TB/sub.
Map voice segmentation with data usage for better synergy of product promotion.
To convert incidental and low prepaid data users to Data users.
Plan data seeding and free trails.
Upgrade low users to >1MB bucket for increase in UC base.
Improve retention of paid data customers.
Analyze usage, segment and device details for churn prediction. Develop prediction models.
Based on device used, plan programs.
Analyze variety of low usage for different offers.
Evaluate impact of reduced data churn on overall customer churn. Reduce gap of data and voice churn.
Track win-backs and Improve Win-backs.
Leverage communication mediums
To improve Upgrades of data customers through increased pack penetration and paid data usage.
Improve pack penetration for better customer stickiness and enhanced revenues.
Push ISF upgrade to subs based on usage pattern and current device analysis.
Improve ISF servicing with proper tracking of pending cases with the device service centres.
Develop Churn prediction matrix based on reduced usage, pack and device downgrades, QRC patterns etc
Business Introduction:
A US $40 billion corporation the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136000 employees belonging to 42 different nationalities. The Group operates in 36 countries Australia Austria Bangladesh Brazil Canada China Egypt France Germany Hungary India Indonesia Italy Ivory Coast Japan Korea Laos Luxembourg Malaysia Myanmar Philippines Poland Russia Singapore South Africa Spain Sri Lanka Sweden Switzerland Tanzania Thailand Turkey UAE UK USA and Vietnam.Idea Cellular is an Aditya Birla Group Company & a panIndia integrated GSM operator offering 2G & 3G services & also have its own NLD & ILD operations & ISP license. With revenue in excess of $4 billion & market share of 16.2%; & subscriber base of over 127.2 million Idea is Indias 3rd largest mobile operator. Idea is No.7 ranked operator in the world by subscribers.Ideas robust panIndia coverage is built on a network of over 114000 2G & 3G cell sites 77000 km of Fiber & 2500 3G fiber POPs which serve as Ideas data network backbone.Idea provides worldclass service delivery through the most extensive network of customer touch points comprising of nearly 4700 exclusive Idea outlets & over 7000 call centre seats.Idea has received several national & international recognitions for its pathbreaking innovations in mobile telephony products & services. Idea won the prestigious NDTV Business Leadership Award in the Telecom category for its solid consistent performance in 2012. It was the Winner of ET Telecom Awards 2012 in the categories Customer Experience Enhancement Excellence in Marketing & Innovative Products.Idea has been ranked #1 in the Telecom sector in Indias Best Companies to Work for Study 2013 & the Best Place to Work at the Asia Communication Awards 2013.
Infrastructure & Welfare:
Qualifications:
Graduate with MBA and relevant experience
Mandatory Skills:
Minimum Experience Level:
Report to:
Assistant General Manager
Last date of application:
2015-04-15T14:29:00-04:00