Shelby Green

123 Any St.

Hoboken, NJ 00000


Skype Address


Creating passionate users by presenting information in the right way, in the right place at the right time…

Social Profile


LinkedIn ■ Facebook ■ Blog

Twitter Handle ■ Google +


Member: UX/IxDA Northern NJ Meetup

Member: NYC-CHI, NYC’s largest and oldest UX group


Certificate In UX Design
Rutgers University

BFA/Communications Design

School of Art, Media and Technology
Parsons School of Design

User Experience Designer

More than five years’ experience partnering with internal and external stakeholders to discover, build, improve and expand the user experience. A proven history of creating cutting edge interface designs and information architectures for websites and mobile applications through a user-centered design process by constructing screen flows, prototypes, and wireframes.

Design Toolbox

UX & UI Design



Usability Protocols



Website Analytics




Information Architecture



A/B, Card Sort, User Testing



Affinity Diagramming


Persona Creation

Requirements Definition

Professional Experience

CREATIVE SOLUTIONS (Jersey City, NJ ), UX Designer, 2011 to Present
Work closely with a multi-disciplinary team to create intuitive websites and streamlined interfaces for mobile applications that redefined the market landscape while ensuring the attainment of clients’ business and marketing objectives and brand strategies.

Selected Accomplishments:

Designed, developed, and launched over 15 websites, including one that was ranked in the top 100 most trafficked sites for two years straight, according to Dataquest/PC Data, and Nielsen Research Ratings.

Created estimates and project plans related to user-centered design efforts achieving on time on budget delivery rate of 99%.

Decreased page abandonment rates by 18% by applying knowledge of user-centered design methods, human-computer interaction and industry best practices to drive useful and usable interface design solutions.

Improved client revenues by an average of 10% by translating business requirements into user interface design specifications for a variety of mobile applications.

Work Samples:

Competitive Assessment: Comparison table for two clients identifying the industry’s best practices.

Prototype: Sample features and functionality including resizable, scrolling panels, list sorting/ordering, advanced search, keyword highlighting.

Wireframes for Mobile Devices: Examples of high resolution wireframes for innovative mobile applications.

Client Websites/Mobile Apps: Assorted samples.

SAVVY SOFTWARE, (New York, NY) Website/UX Designer, 2009 to 2011
Optimized user experience and behavior by designing new Web pages or redesigning existing pages to respond to the voice of visitor.

Selected Accomplishments:

Increased new customer acquisition by 8% by successfully redesigning, coding and redeploying the current website using Photoshop, XHTML and CSS.

Designed high-impact, user-centered pages that conveyed with company’s brand, value proposition and industry-leading functionality.

Pioneered the use of A/B split testing driving response-rate gains of 25% on banner ads and landing pages.

Designed navigation, user flows, screens and controls. Created interactive prototypes and conducted usability testing to identify design patterns and produce style guide.

Used tools like Google Analytics, Optimizely and Clicktale to understand the design’s impact.

Work Samples:

User Stories/Prototype Features: Comparison table for tracking user stories against features and functionality implemented in the prototype.

Wireframes: Layout and interaction design for the main application pages.

Storyboard: Brought user scenarios to life.

Website: Company’s website.

HOME ADVISOR, (New York, NY) Web Designer/Associate UX Analyst, 2007 to 2009

Worked with a diverse team of product owners, UX designers and Web developers to analyze existing software (Web and mobile) for usability and accessibility issues and provide recommendations for improvement.

Selected Accomplishments:

Increased interaction between homeowners and service providers by 88 %.

Delivered user-centered design solutions in fast paced environment, with quick iterative cycles.

Conducted usability tests, created user flows and wireframes, researched and documented usability standards.

Innovated personalized view of content, resources, and support by role and activity.

Work Samples:

Stakeholder Presentation: Summary for stakeholders covering  scope, research, competitive analysis, content inventory, personas, user stories, metrics analysis, surveys, user-testing, site-maps and wireframes.

Test Script: Used for testing of interactive wireframes.

Website and Mobile Apps: Assorted samples.

U.S. RESEARCH, (Long Island, NY) Intern/Jr. Web Designer 2005 to 2007

Collaborated with members of the creative services staff, developers, project managers and end users to design, build and maintain user-centered websites, Web applications, and mobile apps.

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