CareCloud, the leading provider of cloud-based healthcare IT solutions, is seeking a dynamic and driven Search Marketing Specialist/Manager to lead the online charge for its growing marketing team. This individual may be based in Miami, FL or Boston, MA.
The right candidate for this role can’t look at a web page without evaluating it for SEO – and won’t rest until CareCloud.com and associated marketing initiatives have set the standard for excellence in our industry. This individual will combine a deep understanding of analytics with the creativity of a copywriter. He/she will focus on conversion optimization while driving the day-to-day management and long-term efforts around SEM, PPC, display and retargeting campaigns – from strategy through to lead and revenue generation.
This opportunity is perfect for an individual who wants to make a difference within a rapidly growing company that rewards individual efforts, promotes a team attitude and is focused on revolutionizing the massive healthcare industry.
Responsibilities:
The Search Marketing Specialist/Manager’s responsibilities include, but are not limited to:
Creating and quantifying ongoing SEM strategies across multiple campaigns and channels
Managing overall search engine optimization of CareCloud.com, such as targeted keyword research, link building campaigns and ongoing updating of page content
Managing PPC campaigns, including keyword development, budgeting and writing ad copy
Working closely with the content team to develop search engine optimized content that is still easy to read and human-friendly
Performing ongoing tests of PPC and display ads, landing pages and copy
Managing the strategy and execution of retargeting campaigns
Analyzing data to define strategic opportunities and areas of improvement in all areas of SEM
Tracking and reporting on expenditures and results for the marketing team and management
Analyzing ROI on individual channels to define the most beneficial use of online marketing budget
Qualifications Include:
3 to 5 years of proven SEO results
Highly analytical with the ability to understand and combine data from multiple sources (eg, Google Analytics, Adwords, SalesForce and Marketo) to identify trends and opportunities
A proven self-starter who will maintain leading-edge subject matter expertise while also working tightly with team members to achieve goals
Constant research and education on the latest trends in SEM
Meticulous attention to detail, adherence to deadlines and the ability to work well under pressure
Excellent written and verbal communication
Results oriented with the ability to see big picture goals while digging into day-to-day objectives
Bachelors Degree in a relevant field
The ability to work on-site either at the Miami or Boston office
About CareCloud:
CareCloud is a leading provider of cloud-based practice management, electronic health record (EHR) and medical billing software and services for medical groups based in Miami, FL. CareCloud is helping thousands of physicians to increase collections, streamline operations and improve patient care in over 45 states. The company was named a winner of IBM’s SmartCamp Silicon Valley 2010 for its innovative technology and has received praise and recognition from Red Herring, TechCrunch, Healthcare IT News, Webby Awards, AlwaysOn, and other global business and trade organizations for vision and innovation in healthcare technology.