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Posted by MiriamEllis The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the community. Don't panic: Be proactive and take the steps outlined in this guide to begin...

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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Posted by SamuelScott [Estimated read time: 55 minutes] No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they...

When Princeton professor Andrew Appel decided to hack into a voting machine, he didn’t try to mimic the Russian attackers who hacked into the Democratic National Committee's database last month. He didn’t write malicious code, or linger near a polling...