For over 20 years Demon’s Cycle has been one of the leading distributors of custom Harley Davidson motorcycle parts online with multiple custom bike builds, celebrity clients and several European television shows to add to their resume. 2016 will be another big year for the company as they become the largest online distributor of custom Harley Davidson handlebars worldwide with over a million bars in stock.
While they have been a force to be reckoned with in the United States for years, Entrepreneur and CEO Tom Steinbacher wants to focus on a new direction for 2016. Steinbacher, who is from Germany, wants to push the boundaries of his motorcycle company, but is not interested in starting off slow.
“We have had great sales in the European market for years, but not where we would like to be. We have a European TV show. We have hundreds of customers overseas. It’s time to make a real push and expand our reach.
I didn’t want to start off with baby steps. We have to make a big splash and that’s why we have millions of custom handlebars in stock. We will be the largest distributor in the world in 2016.” Steinbacher said
Demon’s Cycle has a vast selection of parts including wheels, fenders, frames/rolling chassis, headlights and more. They have made their mark on the Harley Davidson world the past few years by having the most unique selection of bars at super low prices. This includes ape hangers, T-bars, Z-bars and more for all models of Harley motorcycles including; Baggers, Softail, Sportster, Dyna and others.
“What do consumers want? I’ve owned multiple businesses over the years and there is one thing people fail to remember, it’s about what the customer wants. But you have to look at who your customers are. If I were selling Lamborghini’s I would have to have a completely different mindset than if I were selling Honda’s. You have to understand your customer, what they want, what they are looking for, how to best reach them and also how to show them what you have to offer.”
One of the problems with online shopping in the motorcycle industry is that companies want sales before they place orders rather than having the confidence needed to buy in bulk so that they can offer lower prices and have a larger selection.
“What most motorcycle owners want is the lowest price, but they also want quality. When other companies buy 5 of something we buy 1000 and sell it at a lower price than the others because we will make more in the long run. That’s the right way to do business and that’s why Demon’s Cycle has been around for over 20 years.” Steinbacher said
With years of success in the United States the custom motorcycle parts distributor will be focusing on reinforcing their global presence in 2016 and with another European TV show set to begin filming in February and outstanding reviews from overseas there are great things coming for Demon’s Cycle in the new year.