Since Labor Day is here, it’s the last opportunity to review a few summer candies. Mars introduced a new version of their revived Crispy M&Ms with their Crispy M&Ms S’mores.
This version comes, as far as I can tell, only in the larger bags, no single servings. The bag itself is green, just like the regular Crispy M&Ms, though a large part of the front is shaded in a toasty marshmallow brown.
The object of the flavor, as far as I can tell from the illustration, is to add the flavors and maybe textures of S’mores to the M&Ms. The chocolate is already there in a regular M&M,and of course Crispy M&Ms already have a cookie center, so this is all a good start conceptually.
The pieces come in three colors, a nice choice to evoke the marshmallows, chocolate and graham crackers that go into a S’more. Upon opening the bag though, I found that they smelled ... a lot. The scent definitely has elements of graham crackers - a sort of maple and fake butter note. Then there’s a more buttery toffee note that I think is supposed to be the toasted marshmallow. But it all comes off overwhelmingly like a seasonal Yankee Candle.
The pieces are lumpy and inconsistently formed ... not like the smooth and regular Milk Chocolate M&Ms I’ve come to rely upon. Even though some are moderately spherical, they are still too lumpy to roll around on a flat surface ... so that’s a plus.
The flavor seems much sweeter than the regular Crispy M&Ms, though it could just be that there’s far more vanilla flavoring in there, which always makes me think things are sweet. It’s a soft sweetness, not too throat searing. The graham flavor is pleasant ... they’re not terrible, but I was really turned off my the smell. Once I let the package sit open over a weekend, it wasn’t too bad.
The odd thing was that I expected the crispy center to actually have something “graham” to it, but it looks the same and when I pulled some pieces apart, the center really tasted no different from the airy, ricey and slightly malty version in the regular Crispy M&Ms.
S’more are really about a whole immersion into the process of making them and then eating them hot. Reducing them to the neat and tidy candy coated morsels takes most of the risk away (no one gets burned, no one messes up any clothes) and also all the challenge. I have the ability to make S’mores in my home at any time, but I don’t, because they’re really about the environment that you create them in.
I’ll stick to the standard Peanut M&Ms for now ... or Almond M&Ms if I’m lucky enough to find them in stores.
Name: Crispy M&Ms S’mores
Brand: Mars
Place Purchased: CVS (3rd & Fairfax)
Price: $2.50
Size: 8 ounces
Calories per ounce: 113
Type: Chocolate/Cookie
Rating: 5 out of 10
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Trader Joe’s Smashing S’mores
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Pretzel M&Ms
Russell Stover Giant S’mores Bar & Mint Dream
Mint Crisp M&Ms (Indiana Jones)