Lions Entertainment has today announced the presidents honoured with leading the 2017 juries. Olivier Robert-Murphy (left), global head of new business for Universal Music Group has been selected as jury president for Music and PJ Pereira (right), co-founder and chief creative officer of Pereira & O'Dell is heading the Entertainment jury.
Lions Entertainment is the two-day specialist event taking place during
the Cannes Lions International Festival of Creativity - the world's
largest celebration of creativity in communications. Running during
Cannes Lions, from 21-22 June 2017, Lions Entertainment is about the
future of the entertainment industry, bringing everyone from record
label execs to influencers and sports promoters together to connect with
the world's biggest brands, and hear from inspirational speakers,
witness new trends and experience live performances from global talent.
The work is the heart of Lions Entertainment. Two Lions awards shine the
spotlight on captivating content that turns consumers into fans.
The
Entertainment Lions for Music honour original production, promotion or
distribution of music for brands, where a recording artist or platform
is used to communicate with consumers.
Says Robert-Murphy: "It's
an honour to return to Cannes Lions as President. I'm excited to
explore and celebrate with my jury members, how today's brands, creators
and filmmakers are using music at the heart of their storytelling to
shape, innovate, influence and entertain audiences around the world."
The
Entertainment Lions showcase work that elevates branded content into
the cultural mainstream, communicating a brand message or connecting
with consumers in a new way.
Says Pereira: "Agencies have to
provide a return on the money brands are investing but also the time
consumers are spending with the work. That balance is the ultimate
challenge the industry faces today, and that's what the Entertainment
Lions Jury will be looking for."
Says Louise Benson, executive
festival director of Lions Entertainment: "We couldn't be more delighted
to welcome such skilled Presidents to take the helm this year. This is
one of the most exciting periods in entertainment history. Brands and
entertainment are running in parallel, united by one aim: to grab
attention. Great storytelling is vital and the need to be the consumers'
destination - not their distraction - is greater than ever. That's what
Lions Entertainment is all about. We can't wait to show our attendees
what's in store."
This year's content themes at Lions
Entertainment are: Brands as broadcasters, talent as rights holders and
distributors as content creators - showcasing opportunities in this
ever-changing landscape and learning from the experts; Winning the
attention war - revealing how entertainment models might work in an era
of infinite choice; Funding the way forward - defining new business and
creative models powering entertainment, from creation to distribution;
Raising the bar - enhancing entertainment experiences to win fans and
shape cultural conversations.
Shortlisted entries for the
Entertainment Lions and the Entertainment Lions for Music will be
announced and showcased during the Festival, and the winners revealed at
the Awards ceremony on 21 June 2017.
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