Each week Bestads picks the very best advertising in the world, in every
medium - which is reviewed by a top creative director or team to select
their own personal favourites.
This week's guest judge is Sharon Refael, executive creative director, Y&R, Israel.
Everybody talks about the death of Ideology and the vast use of fake
news by our leaders, who are supposed to serve as our moral compass...
well most of them fail to do so. Ironically, the ones who take the role
of defending our basic human ideologies and raise social agendas such as
gender equality, racism, immigration issues... The ones who remind us
where we come from and our history are rather the brands. Those who, for
years, were considered the flag ship of cynicism find themselves
entering the moral vacuum and taking the role of making the world a
little better. We all need to celebrate work that tries to shatter the
existing stereotypes in marketing messages and have an important impact
on culture.
BEST TV
Winner - Audi: Daughter.
I love that Audi used the Super Bowl huge event to promote gender pay
equality, a female empowerment message. It's not the first time its
being done but still... this ad is right on the spot and it certainly
moves. Hope that Audi are implementing it on themselves, BTW the
director of this ad is a woman, so I guess they do. READ MORE...
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