Dentsu Aegis Network Perth has won the national media account for Cash Converters following a competitive pitch.
Worth
$8 million, the win encompasses all traditional, digital, search, SEO,
content, social, data and marketing technology consultancy across
Australia. The account will be led by Dentsu Mitchell Media calling upon
the full resources of the network in Western Australia and nationally.
International Brand Manager of Cash Converters, Glenn Donaldson (pictured below) said:
"After several successful years with a different model we sought to
change our approach and consolidate the media business. We were
impressed with Dentsu's approach, their digital and marketing technology
and their ability to hit the ground running."
The Cash Converters win tops off a very successful year for Dentsu Aegis
Network in Perth, which has collectively added over $30m of new
billings
alongside the successful launches of new services in search, social,
programmatic and content.
Business Director at Dentsu Mitchell
Perth, Michelle Testa, highlighted the collective specialism of the Dentsu
Aegis Network as a critical element that helped the agency win the
pitch.
"We are very excited to announce our
appointment to the Cash Converters account. Our vision was to mobilise
the best talent across the Dentsu Aegis Network, and to bring the best
to the table."
"This win leverages the expertise and
capabilities of several of Dentsu Aegis Network brands across both
Australia and New Zealand, including Columbus, The Story Lab, Amnet and
Data2Decisions, to deliver competitive advantage."
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