has announced the signing of award-winning Sydney director Tracey Rowe
for representation in Australia and New Zealand.
With an eye for
capturing beautiful design and emotive narratives, Rowe's background as
a photographer has helped to steer her unique visual style and astute
attention to detail.
The director behind the beautiful Moccona 'Sleeping Beauty'
campaign; Rowe has established a reputation as a visual and performance
driven storyteller, eliciting genuine emotion from her subjects. This
recognition has seen her travel far from her hometown of Broken Hill to
shoot around the world. She is equally comfortable with large, art
directed shoots to smaller documentary work, with her background in
photography informing her approach.
After gaining a Bachelor of Arts in Photography at the Royal Melbourne
Institute of Technology, Rowe worked as an advertising photographer in
Sydney and London. Yet it was back on home soil that she began directing
under local production houses, picking up a slew of awards including a
New Zealand Axis Award along with a Gold from the Creative Club Austria
Awards and a Best of Show at the Aster Awards in the US.
unique emotive quality to her work aided by her knowledge of photography
and visual effects has seen Rowe direct campaigns for some of the
country's biggest brands, including Optus and News Corp, and for global
clients Nestle, Johnson & Johnson, Palmolive, Panadol and Sears. She
has worked alongside local agencies such as M&C Saatchi, DDB
Melbourne and J. Walter Thompson Sydney, and further abroad with
numerous agencies in the USA and Europe.
Rowe's honest and
feminine approach to storytelling is what drew her to the attention of
Photoplay executive producer Oliver Lawrance.
"Tracey is a wonderfully distinct filmmaker who sees the world with a
photographer's gaze yet has a sensitivity to her work. She is such a
talented filmmaker yet also a lovely human to work with, and that's
Says Rowe, of her recent signing: "I'm so pleased
to join Photoplay at a time in my career where I am seeking out more
opportunities to collaborate with progressive creatives. The fact that
Photoplay works across all kinds of content entertainment platforms
means they are openly supportive of new and exciting ideas."
is currently working on the development of a TV series script and a
number of personal photography assignments alongside her commercial
work. She has also recently completed a short documentary The Last
Barber In Town, a moving tribute to her father and hometown.
To view Tracey Rowe's latest reel click here.