Campos Coffee has launched its new website via digital agency Frank Digital.
Starting with the sole belief that coffee only tastes good when it's made ethically and with care, Frank Digital were tasked with crafting the digital rejuvenation of the Campos Coffee website which also has an e-commerce component.
Says Matt Barbelli, founder and creative director, Frank Digital: "It was awe inspiring to work with Will and the team. From the first meeting you could feel the passion these guys had for the brand, the business and the industry. Campos understands the meaning of social responsibility and they live it in every way everyday. They really should be held up as a great example of doing things the right way. It was an honour to work with Will and the team."
Quality coffee cultivated by good. It's the simple truth the Campos
business is built on and Frank Digital was tasked with the challenge of
bringing the ethos to life online while also driving an increase in
product sales and franchise enquiries.
Says Nathan James, head of
marketing, Campos Coffee: "We've been on a long journey at Campos,
developing our and story and it was important it was done with
integrity, authenticity and depth in order to be true to who we are. We
want our customers to understand the dedication and care that goes into
every cup of coffee so it can be the best it can be. We also want them
to understand the incredible amount of 'good' in the world that each
green cup helps create."
Taking advantage of the Woo Commerce
platform Frank Digital crafted a seamless shopping experience that
helped users find the right beans for their taste buds. The clean and
simple interface along with intelligent filtering allows for a quick and
simple sales process. With all the functionality of the desktop
environment Frank Digital simplified the user journey for mobile sales.
Meaning users can now purchase Campos coffee anywhere and anytime.
Says
Ana Jesus, director, Frank Digital: "We focused on creating something
meaningful for Campos coffee lovers. There was a lot of thought
involved, and all the details were carefully considered - from the use
of typography, iconography, colour and imagery, to organic layouts and
subtle animations. We were passionately engaged. The result is a website
that we're proud of and that truly brings the essence of Campos to life
- it's about the coffee, the story, the passion for the craft and the
people involved."
At the end of the day Frank Digital wanted to
design and build a digital brand experience that reflected the quality
and craftsmanship that goes into cup of Campos Coffee. The site launched
two days ago and has already been shortlisted for an AWWWards &
CSSDA.
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