NAB's commitment to supporting footballers from NAB AFL Auskick to the big time is embodied in a new advertising campaign via Clemenger BBDO Melbourne, that features mini versions of some of the biggest names in the game.
The campaign, features eighteen Auskickers, each bearing an uncanny likeness to well-known AFL players, including a rough and rugged Joel Selwood, a bearded Max Gawn and a super slick Gary Ablett Jnr.
VIEW THE SPOT
PLAY THE GAME
Andrew Knott, NAB chief marketing officer, said NAB Mini Legends
celebrates NAB's support of footballers at every stage of their AFL
journey.
Says Knott: "This campaign really captures the fun and
love of AFL that is seen at every level of the 
game, and in particular
at Auskick centres across the country every week.
"NAB has been
taking elite footy to regional towns through the NAB Challenge for more
than 10 years and fosters young talent through the NAB AFL Rising Stars
Program.
"But we don't want to just sponsor footy, we want to grow it, which is why we are such proud supporters of NAB AFL Auskick."
Clemenger
BBDO Melbourne creative director Richard Williams, says the campaign is
an authentic take on what thousands of Australian kids love about
football.
Says Williams: "It could be celebrating a goal with
their mates, disposing of the ball in a flash of brilliance or being on
their hands and knees in exhaustion. These kids are not just dressed up
as their heroes but actually imagining themselves being them."
The campaign will roll out nationally through TV, digital, social and print media from Friday 5 August.
NAB
Chief Marketing Officer: Andrew Knott
GM, Brand & Product Marketing: Michael Nearhos
Head of Sponsorship: Tim Clarke
Manager, Sponsorship Portfolio: Katie Hynes
Consultant, Sponsorship Comms: Katelyn Whinfield
Associate, Sponsorship Comms: Ben Willis
Consultant, Sponsorship Portfolio: Rebecca Gidley
Associate, Sponsorship Portfolio: Sophie Timms
Manager, Brand Identity: Susanna Hondrokostas
Digital & Social Consultant, Brand and Sponsorship: Rachel Donohue
Agency: Clemenger BBDO Melbourne
Chief Creative Officer: Ant Keogh
Creative Directors: Ant Phillips, Richard Williams, Rohan Lancaster and Luke Thompson
Senior Planner: Sam Mackisack
Group Account Director: Ben Knighton
Account Director: Freya Page
Account Manager: Joel Morgan
Senior Producer: Lisa Moro
Senior Producer - Print: Michael Travers
Agency Producer - Digital: Ed Hunter and Ella Huang
Retouchers: Mike McCall and Steve Pratt
Production Company: Revolver
Director: Stephen Carroll
DOP/Cinematographer: Shelley Farthing-Dawe
Producer: Tobias Webster
Executive Producer: Pip Smart
Managing Partner: Michael Ritchie
Photographer: Christopher Tovo
Post Production
Editor: Johanna Scott
Grade Artist: Martin Greer
Flame Artist: Eugene Richards
Music Track & Artist: Be Bop Boogie - Warren Earl Band
Music Production Company: Level Two Music
Post Production Company: The Refinery
Sound Designer/Engineer: Paul LeCouter
Sound House: Flagstaff
Casting: Chameleon Casting
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