The world's most awarded mobile agency, Australian-based Mnet, is rebranding to become Ansible as the agency repositions its capabilities in the rapidly evolving mobile technology and communications space.
Mnet has achieved global acclaim* in the past two years for innovative and creative mobile communications solutions and the rebrand to Ansible, effective today, brings the business in line with IPG Mediabrands' global roll out of the Ansible brand.
"We are repositioning the business with the recognition that mobility is integral to people's lives, how brands should be connecting with consumers and how organisations should be embracing technology," says Scott Player (pictured), CEO of the newly named Ansible.
"Mobility is no longer a channel. It is a lifestyle and business
imperative that accelerates all aspects of people's personal lives as
well as the businesses and brands with which they associate. Ansible is
now newly structured and focused on this reality."
The new Ansible in Australia
is positioned across three business pillars: Strategy and Consulting,
which helps clients navigate the complex world of mobile communications
and mobility-related technology; Enterprise Mobility, which develops
bespoke mobile technology solutions to help solve enterprise challenges;
and Mobile Marketing Solutions that build on the agency's track record
of effective mobile marketing solutions as evidenced by the breadth of
industry recognition for its work.
Mnet was acquired by IPG
Mediabrands in February 2013. In June last year, Scott Player was
promoted to CEO as incumbent Travis Johnson was promoted to Global Head
of Mobile for IPG Mediabrands based in New York. Johnson is now leading
the global roll out of Ansible and the Australian business now becomes
part of a global network of over 300 mobile specialists across 18
offices in 11 countries
Danny Bass, CEO of IPG Mediabrands
Australia said, "Scott and the now Ansible team consistently set world
standards in mobile communications and in doing so are a highly
successful and effective business. The latest evolution to Ansible and
its new model brings greater future-facing opportunities for clients as
mobility, in business terms, is simply a way of life."
Ansible Australia has more than 60 people and offices in Sydney, Melbourne, Brisbane and Adelaide.
*In
the past two years, Ansible Australia has been globally recognised for
53 awards spanning Innovation, Creativity, Gaming, Technology, Media,
Content and Business Performance. Notable awards include:
- two awards at the 2015 Global Mobile Awards ('Most Innovative App', and 'Best Mobile Advertising and Marketing');
- 'Best use of Technology' at 2015 Global Festival of Media;
- 'Specialist Agency of the Year' at B&T (2014), Mumbrella (2015), AdNews (2014), Campaign Asia (2014 & 2015)
- 4 x MMA Smarties including 'Best in Show'
- Many others including CLIO, AIMIA, AWARD, Aus App Design, Spikes Asia, Locus, iAwards and others.
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