Australian swimwear brand, Seafolly, has unveiled it's new Spring 16 campaign. Australian supermodel, Shanina Shaik, along with two of her real life best friends and fellow models, Nadine Leopold and Hannah Ferguson, were chosen not only for their natural beauty but also for their close friendship they have formed over the years. This is the first time Seafolly has featured three international models who embody the Seafolly beach lifestyle in one campaign.
The 'Welcome to Seafolly' series, created by Ogilvy & Mather,
invites you to become immersed in what makes an Australian summer truly
unforgettable- the picturesque beaches with warm golden sand and
welcoming waves, iconic Seafolly swimwear, and friendly coastal
communities. It's a sensibility too good not to share, so with each new
season, Seafolly is welcoming you on a journey to some of Australia's
most iconic destinations. First stop, Bryon Bay.
The beautiful
slice of idyllic beach lifestyle, that is Byron Bay, played the perfect
backdrop for the Seafolly Spring 2016 shoot. Capturing the heart of an
Australian summer and the sun-filled memories shared by women
everywhere, the 'Welcome to Byron Bay' campaign, follows Shanina Shaik,
as she plays tour guide to real life girlfriends and fellow models,
Nadine Leopold and Hannah Ferguson, embracing everything Byron has to
offer. Their sunny days filled with early morning dips, surf lessons and
catch ups with amazing locals, from Long Boarder, Beau Young to Artist,
Jai Vasicek and the legendary Stingrays Bryon Bay Swim Club, allowing
consumers to experience firsthand, the care-free spirit and passion they
share for their beloved Byron.
Seafolly's 'Welcome to Byron Bay'
campaign launches nationally today with a comprehensive campaign
inclusive of video, out-of-home, PR, print, digital and social activity
running across Seafolly Australia channels
Models
Agency - IMG
Model - Shanina Shaik
Model - Hannah Ferguson
Model - Nadine Leopold
Photography credits
Photographer - Ben Watts
Digital Operator - Andrei Lucien Dinu
First Assistant - Luke Dickey
Second Assistant - Mitch Hay
Third Assistant - Grant Tyrell
Second Photographer - Ming Nomchong
Hair - Sophie Roberts
Make-up - Noni Smith
Stylist - Tamila Pervis
Agency credits
Agency - Ogilvy
Creative Director - Boris Garelja
Strategic Planner - Heather Sheen
Head of Art - Sian Binder
Business Director - Leigh Bignell
Account Management - Amelia Deakin
Video credit
Production Company - De Republica
Director - Jack Shanahan @De Republica
Producer - Myles Mcalister @De Republica
Post Production - De Republica
Editor - Lucas Vazquez
Music/FX - TORA
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