Last
night saw the MullenLowe Group crowned Network of the Year at the APAC
Tambuli awards ceremony held at the Grand Ballroom of the New World
Hotel in Manila.
It was a great night for the network with
MullenLowe Lintas Group India picking up the Agency of the Year award
and were also honoured with a Grand Prix award for Unilever's Lifebuoy "Future Child" campaign. The agency also won a 4 golds, 4 silvers, and 5 bronze metals in the various categories.
As a result Unilever India emerged as the Advertiser of the Year.
MullenLowe Vietnam also collected a Gold for Unilever's "OMO Gallery of
Dreams".
BBDO Pakistan were also a top performer - awarded a Grand Prix for Moltyfoam's "The World's First Billbed" in the Outdoor category.
BBDO Pakistan also won two Gold awards one for Moltyfoam's "The World's First
Billbed" and the other for Reprieve/Foundation for Fundamental Rights'
"Not a Bug Splat".
BBH Asia Pacific Singapore also won a Gold for the emotional NTUC
Income's "Last Day of School".
Ms.
Gina Lorenzana, Vice President for Personal Care, Unilever Philippines,
was named the 2016 Chief Marketing Communications Officer of the Year (Lorenzana is pictured holding her award on left).
For the Tambuli Awards' tenth year anniversary celebration, two inaugural special awards were given out.
The
Tambuli Lifetime Achievement Award was conferred on Jayjay Calero, past
Chairman and CEO of J. Walter Thompson Philippines. Calero's more than
30-year career at J. Walter Thompson includes eight years as Chairman,
fifteen years as President, and seven years as Regional Director
International Vice President for Sri Lanka, Malaysia, Indonesia,
Singapore and the Philippines. The Tambuli Lifetime Achievement Award is
given to an outstanding, highly respected, and accomplished leader in
the marketing communications industry for at least 25 years, and known
to uphold and believe in the mission and core values of the APAC Tambuli
Awards (He is pictured above left on stage with his award).
The
other special award given on its tenth anniversary is the Tambuli
Crimson. It is an award on leadership for good, honoring an eminent
industry leader in marketing communications for his or her contribution
to the advancement of the profession, while creating positive change and
impact in one's country, region, or the world. This year's awardees
were Ramon Jimenez, Tourism Secretary of the Republic of the Philippines
(pictured right on stage with his award), and Angel Guerrero, Founder, Publisher & Editor-in-Chief, Adobo Magazine.
Jimenez
was acknowledged for his valuable contribution as Secretary of Tourism
of the Republic of the Philippines, in promoting the Philippines
globally through the excellent use of marketing communications,
showcasing the beauty and treasures of the Philippine islands and its
people. And for his exemplary achievements in Philippine advertising,
notably through the eponymous ad agency he and his wife Abby co-founded -
now known as Publicis JimenezBasic - which advocates authentic Filipino
advertising in steering brands to success.
Angel Guerrero (pictured right on stage with her award)
was honoured in recognition of the success of Adobo Magazine as a major
catalyst in bringing Philippine advertising and the Filipino creativity
into the regional and global stage. Through its excellent and incisive
reportage of local and regional industry trends, news and events, Adobo
has made the Filipino's creative prowess and ingenuity more palpable
across the international scene.
The Asia-Pacific Tambuli Awards is organized by the School of Communication of the University of Asia and the Pacific (UA&P) based in Manila.
The
Asia Pacific Tambuli Awards 2016 Overall Executive Jury was headed by
Charles Cadell, Asia Pacific President McCann Worldgroup. The jury
included Jacques Reber, Chairman & CEO Nestlé Philippines; Diego
Granizo, President Coca Cola Philippines; Stephen Lau, GM Colgate
Palmolive Philippines; Pam Takai, Asia Pacific Marketing Director
Mondelez; Cheuk Chiang, CEO APAC OMD; Anne Rayner, TNS Global Head Comm
Research; Dick Van Motman, CEO SEA Dentsu Aegis; Kim Shaw, Publisher,
Campaign Brief Asia; Tom Doctoroff, CEO APAC J. Walter Thompson; and
Sandy Prieto-Romualdez, CEO Inquirer.
The creative judging panel was headed by Jury President David Guerrero, Creative
Chairman BBDO Guerrero with jury members Andy Greenaway SapientNitro
Chief Creative Officer Asia Pacific; Norman Tan, North Asia Chief
Creative Officer JWT and China Chairman; John Merrifield, Chief Creative
Officer Google Asia Pacific; Sompat Trisadikun, Chief Creative Officer
Leo Burnett Thailand; Aste Gutierrez, BBH Asia Pacific Regional Creative
Director for Nike; and Brandie Tan, Executive Creative Director,
PublicisJimenez Basic Manila.
VIEW THE FULL LIST OF WINNERS
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