Continuing to drive innovation for clients in the digital sphere, independent creative content agency Red Engine SCC has announced the appointment of Nicola Swankie to the newly created role of head of innovation, effective immediately.
With over 10 years global experience in social media and content marketing, Swankie joins Red Engine SCC with a remit to help clients develop and navigate their social and digital content roadmap by providing innovative marketing solutions that keep pace with today's fast evolving digital space.
Her previous role as managing director of SOCiETY Social saw her
establish and lead the social agency within the IPG Mediabrands network,
building a team of over 20 and working across four states with clients
including Coca-Cola, Nova, Tourism Queensland, Coles and TEDxSydney.
Prior
to that, Swankie founded one of the earliest social media teams for
internationally awarded Leo Burnett Sydney. As social media director,
she was responsible for the social strategy direction across all
clients. Previous to this, she was content and social director at The
Conscious Organisation, where she systemised its social media offering.
Overseeing
Red Engine SCC's national client roster, Swankie is based in Melbourne
and will also work closely with agency director and head of strategy,
Kate Richardson, to build out the agency's ongoing growth in Victoria.
Says
Swankie: "When I started talking to Red Engine SCC what really struck
me about the agency are its unique skills in delivering engaging and
sharable video content that is backed up by strong digital strategy.
"Social
and digital are quickly evolving so that video, immersive experiences,
360 and VR are all becoming a core part of how brands can connect with
people on these channels, as well as giving us so many new ways and
possibilities to engage audiences. I'm really excited about the prospect
of working with a creative team at the cutting edge of this space in
Australia."
Says Julian Townley, founder and CEO, Red Engine SCC:
"We're thrilled to have Nicola on the team and her appointment is
reflective of our continuing commitment to advancing innovation for our
clients. Her strong strategic capabilities and passion for big ideas and
emerging technology, will offer exponential value to our clients in
harnessing progressively-led digital content solutions that deliver real
results."
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