The Sphere Agency has been appointed by Cha time to reposition the brand in the Australian marketplace. Cha time is a global teahouse chain operating in 26 countries around the world with over 1,100 locations. The brand has 68 t-breweries (aka stores) in Australia and has aggressive expansion plans over the next five years.
Says Carlos Antonius, CEO, Cha time Australia about the appointment: "Sphere's proven track record of helping grow food and beverage brands made them a standout choice. They are creating a brand platform for us that will educate all audiences to try a more exciting iced tea. Australians love iced tea, but have never fully embraced the bubble tea craze simply because many don't realise that it's just iced tea with a fun and fresh twist."
The 'You've never had iced tea like this before' content platform will
re-introduce audiences to Cha time's range of iced teas across print,
t-breweries, social media, activations, PR and a TVC airing nationally.
The brand will also launch a revised, streamlined menu and new t-brewery
designs to coincide with the campaign launch, designed to make the
ordering process simpler for new customers.
Says Michael Abdel,
executive creative director and founder, Sphere: "We couldn't be more
excited to be helping reposition Cha time. It's a challenge but we're
very excited by the possibilities of opening up the brand to a wider
audience. We believe there's no reason why catching up over a Cha time
iced tea can't become just as common as catching up over a coffee."
Sphere is a creative, media and digital agency that builds engaging brand and content platforms that deliver exceptional ROI.
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