Data Scouts has today announced a strategic partnership with the Association for Data-driven Marketing & Advertising to deliver a series of two-day courses in Sydney on April 14 and in Melbourne on April 21st, designed exclusively for marketers using marketing automation & customer relationship management (CRM) technologies.

For booking enquiries, please click here.

The two day course entitled Data Scouts Directions will leverage a
proven marketing automation and CRM transformation consulting
methodology which teaches students how to map out the current state of
their organisations marketing strategy, marketing technology landscape,
marketing team operations and their lifecycle marketing campaigns.

Students will then learn how to develop a future state omni-channel
customer experience vision with prioritised campaigns for execution
across the acquisition, on-boarding, engagement and retention stages of
their customer journeys.

Says Will Scully-Power, executive director, Data Scouts: "Lifecycle marketing automation and CRM
is critical to driving profitable revenue growth. This course will teach
students the core principles of how to transform your prospect and
customer marketing campaigns by implementing lifecycle marketing
automation and CRM strategies across the acquisition, on-boarding,
engagement and retention/loyalty stages of the customer lifecycle".

Says Jodie
Sangster, CEO of ADMA: "We have partnered with Data Scouts who are
experts in the field of marketing automation and CRM to augment our new
ADMA IQ education offer and bring best in market tactical skills
training to Australian marketers. The gap in appropriately skilled
marketers in is an issue that affects the whole industry and we are
delighted to extend our new curriculum Data Scout's bespoke courses."

Students will complete the course as certified lifecycle marketing automation & CRM consultants.

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