2015-10-06

Spirits and beverage distributor South Trade International has partnered up with creative agency New Republique for the launch of its annual competition, Liquid Rewards.

The campaign will run for a duration for three months and gives bars around Australian an opportunity to win their stake in the $100,000 prize pool.

VIEW THE PROMO VIDEO

The integrated campaign helps drive sales and engagement of South Trade
brands over a three-month period. Via the brand web and mobile sites,
entrants are able to enter the competition, view the leader board, get
inspirational cocktail ideas from the South Trade Booze Hound, enter the
monthly cocktail competition and much more.

The
enhancement in this years campaign has been the heavy focus on digital.

Says Michael McAdam, senior brand manager, South Trade International:
"We've been working with New Republique to evolve the concept into a
much more integrated and digital centric idea. We wanted to develop a
far more flexible and deeper engagement with our customers and the
introduction of a mobile, tablet and web centric experience, supported
by our sales team, really helps us do that."

The campaign platform
also gives bartenders the opportunity to share their signature
cocktails with the South Trade community and learn a new repertoire of
drinks via the renowned South Trade Booze Hound.

Says Nima
Yassini, chief executive office, New Republique: "This is such an
exciting campaign for us. South Trade has some of the most exciting and
influential spirits and mixer brands in their portfolio, so to help give
these brands and the campaign a new platform to engage with customers
has been a delight."

Says McAdam: "New Republique has been
inspirational in helping us move to a far more integrated model. They
have not only helped build our understanding, but have been involved in
every step of the process. We really value the thought leadership and
partnership between our two organizations."

The integrated campaign launched in August 2015 and will continue until 1st November 2015.

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