Asia Pacific Effie Awards has named Cheuk Chiang, CEO, Asia Pacific for Omnicom Media Group, as the 2016 Awards chairman.
Chiang oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on strong cultures of creativity and innovation. In the APAC region, Omnicom Media Group has over 4,000 staff in 47 offices across 18 markets.
Chiang's career to date spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies, having worked on a number of high profile brands including Coca-Cola, Heineken, Heinz, Hennessy, HP, Holden, HTC, Kraft, Mars, Myer, Motorola, Nestle, Nikon, Tiger Beer and Unilever over the past 23 years.
Prior to joining Omnicom Media Group, Chiang had a long and successful
spell as the managing director of CumminsNitro in Australia and was
recognised as one of the top executives in the region. He joined PHD as
CEO for Asia Pacific in 2008 and had led the agency in achieving
numerous milestones and highly coveted awards year-on-year. Chiang was
subsequently appointed as CEO, Asia pacific for Omnicom Media Group in
2013. Under his leadership and vision, OMD and PHD continues to grow
progressively and has since become one of the most awarded media
agencies and networks across the region.
Says Chiang: "It is an honour to be
invited to chair the APAC Effie Awards this year. Having been involved
in the APAC Effie, I am very impressed with the efforts Effie has in
place to uphold and celebrate high standards in marketing effectiveness.
APAC Effie is indeed the gold standard when it comes to recognizing and
rewarding marketing effectiveness in the region. Effectiveness is
arguably the most important factor when it comes to judging the success
of a campaign and something we always strive to achieve. I am excited to work with my peers in the industry to
continue driving marketing effectiveness in the Asia Pacific region."
Says Jarek Ziebinski, chairman of the APAC Effie
Committee: "We are pleased to have Cheuk Chiang on board as
the chairman for the upcoming awards. Cheuk's credentials and expertise
in the field will be invaluable to APAC Effie in championing the most
effective works in the region."
APAC Effie 2016, the third
edition of the Awards, continues to celebrate the most effective
marketing communications efforts in Asia Pacific. Call for Entry will
begin in the coming weeks.
For more updates and information, please visit www.apaceffie.com.
Comments (0)